Oura introduced on Tuesday that it’s launching Oura Ring 4 Ceramic, its first assortment of good rings that doesn’t characteristic metallic finishes. The corporate additionally introduced its first-ever charging case, a brand new Health Panels characteristic that lets members schedule bloodwork instantly within the Oura app, multi-ring assist, and extra.
The brand new Oura Ring 4 Ceramic is created from zirconia ceramic, which the corporate says permits for sturdiness and light-weight consolation. Oura describes its new ceramic assortment as combining “style and comfort.”
Oura says that, not like painted or coated finishes, the colour on the rings comes from pure minerals within the ceramic itself, so it stays vibrant and doesn’t fade over time.
Oura Ring 4 Ceramic comes with a Sprucing Pad that may wipe off scuffs that could be attributable to softer metals, like these present in cookware or dumbbells. To keep away from scuffing, Oura suggests carrying the ring in your non-dominant hand to keep away from pointless affect.
The ring is available in 4 colours: Tide, Cloud, Petal, and Midnight. The gathering is priced at $499, with membership pricing at $5.99 monthly or $69.99 per yr. The rings can be found in sizes 4-15.
“We want to give people even more reasons to wear an Oura ring, and we’re doing that with the Oura Ring 4 Ceramic collection,” Oura VP of Client Software program Product, Jason Russell, instructed TechCrunch in an interview. “They are made from this ceramic zirconia material that’s very unique. It’s traditionally more what you’d see in watchmaking or jewelry. And you can see the colors are youthful, they’re expressive, but also neutral enough for everyday wear.”
“And you know, this is really a product that’s not just a tech product,” Russell continued. “It’s something that you wear on your body visibly. And we think a lot about how do we give people new ways to express themselves? Find a ring that really suits their vibe and how they want to communicate that vibe to the world, and Oura Ring 4 Ceramic is a new way to do that.”
As for the brand new Oura Ring 4 Charging Case, the corporate says it was created in response to members asking for a technique to cost their ring whereas on the go.
The case shops as much as 5 full ring prices and works with a USB-C wire. Each the case and the Oura Ring absolutely cost in 90 minutes. Oura says the case also can function a safe technique to retailer your ring once you’re not carrying it.
The charging case prices $99 and can be out there to order later this yr.
Oura additionally launched Health Panels in its app, enabling members to trace 50 biomarkers alongside their day by day sleep, readiness, and exercise knowledge. With Health Panels, members use the Oura app to e book a blood check at considered one of over 2,000 Quest Diagnostics labs throughout the U.S. for $99.
“You will be able to walk in and get that blood work done, rather than waiting an hour, as you might otherwise,” Russell stated. “And then those results are going to actually come straight to you in the Oura app. We will alert you when they’re ready, and you’ll see an overview. Oura Advisor, as always, will be here to interpret all this data for you and really isolate what are the meaningful takeaways,” he continued.
“We will show you what’s in range, what’s out of range. You’ll be able to see the full comprehensive set, of course, as well. And then we’ll really do more to actually help you understand, ‘What can I do directly myself to impact some of these metrics?’” Russell added.
Members can ask questions within the app like, “What does my A1C of 5.7% mean?” or, “How can I improve my cholesterol profile?”
The blood biomarkers and Oura Ring knowledge can reveal patterns and connections amongst life-style, behaviors, and underlying well being traits that Oura says would possibly in any other case go unnoticed.
Russell defined that the thought behind Health Panels is to supply customers with inexpensive entry to complete blood work. He notes that once you go to a health care provider for a selected problem, they typically order lab checks and solely concentrate on that concern when the outcomes come via.
Which means different worthwhile knowledge within the outcomes is usually ignored or arduous to interpret. That broader knowledge can supply essential insights into your general well being and potential underlying circumstances, he famous.
Whereas providers that assist you to get blood checks by yourself exist already, Russell stated they are often costly and value lots of of {dollars}, which is why Oura is launching Health Panels at $99.
Final, Oura introduced that members can now pair and change between totally different Oura Ring 4 colours below a single account. The corporate says this performance permits members to match their Oura Ring to their day, whether or not it’s switching them out for a exercise or an outfit.
