Amazon introduced on Tuesday that Alexa+, its upgraded assistant powered by AI, is coming to the Amazon Music app for iOS and Android gadgets.
The characteristic is at present obtainable throughout all Amazon Music subscription plans, however is simply obtainable for customers with Alexa+ Early Entry. (To entry Alexa+, faucet the “a” button within the decrease proper nook and ask your query utilizing the built-in microphone in your cellphone. )
The introduction of Alexa+ to Amazon Music goals to create a extra conversational strategy to music discovery. Not like the earlier model of Alexa, which solely responded to primary instructions, Alexa+ is designed to have interaction in pure dialogue.
Customers can ask particular and obscure questions, corresponding to queries concerning an artist’s influences or exploring deeper meanings behind songs. It will possibly additionally assist recall a music’s title by offering lyrics you bear in mind and even mentioning the film it was featured in.
Moreover, Alexa+ can create personalised playlists tailor-made to particular requests, corresponding to “Make a playlist of 2010s hits that keep me moving fast, starting with a track from Nicki Minaj,” the corporate advised.
Another examples the corporate offered embody: “Can you recommend new music that would make me seem cool to my 13-year-old daughter without trying too hard?” and “What’s the song that plays during the opening credits of ‘The Sopranos’?”
Alexa+ was initially introduced in February on the firm’s {hardware} occasion and is positioned as one of many first consumer-focused agent instruments available on the market. This assistant can carry out actions on a person’s behalf, corresponding to reserving restaurant reservations and ordering groceries.
Whereas Alexa+ continues to be in its early phases and never but broadly obtainable to the general public, it has already rolled out to greater than 1,000,000 customers.
The corporate reported that Amazon Music listeners who’ve tried the characteristic are exploring songs 3 times extra with Alexa+ than with the unique assistant, and people in search of suggestions are listening to just about 70% extra music.
In gentle of Spotify’s latest integration with ChatGPT, this could possibly be a strategic transfer by Amazon to compete with the music streaming big and showcase its personal AI investments. Amazon Music has already included quite a few AI options into its app, with the newest additions being weekly AI-generated playlists, AI-assisted search, and “Explore,” which helps customers study extra about their favourite artists.
