TikTok, an app that was as soon as only a place for user-generated content material, is launching a brand new setting that lets customers select how a lot AI-generated content material they wish to see of their “For You” feed. The corporate can be introducing extra superior labeling applied sciences for AI-generated content material.
The brand new AI-generated content material (AIGC) management is rolling out throughout the app’s “Manage Topics” device, which lets customers select what they see on TikTok.
“Manage Topics already enables people to adjust how often they see content related to over 10 categories like Dance, Sports, and Food & Drinks,” TikTok defined in a weblog submit. “Like those controls, the AIGC setting is intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely.”
The transfer comes as firms like OpenAI and Meta are embracing AI-only feeds. In September, Meta launched Vibes, a brand new feed for sharing and creating quick AI-generated movies. A couple of days after Meta’s launch, OpenAI launched Sora, a social media platform for creating and sharing AI-generated movies.
Since Sora’s launch, sensible AI-generated movies have been posted to TikTok. Moreover, many TikTok customers are leveraging AI to create visuals for posts about different matters, like historical past or celebrities.
TikTok says that with the brand new AI-generated content material management, customers who wish to see much less of this kind of content material can now dial issues down, whereas those that take pleasure in it might probably select to see extra of it.
You’ll be able to entry the brand new functionality by going into your Settings, deciding on “Content Preferences” after which clicking the “Manage Topics” possibility. Then, you possibly can transfer the slider for various matters, together with AI-generated content material, to regulate how a lot you do or don’t wish to see that kind of content material in your For You feed.
The change is rolling out within the coming weeks, TikTok says.
To enhance its skill to label AI-generated content material, TikTok is now testing a expertise referred to as “invisible watermarking.”
TikTok already requires individuals to label sensible AI-generated content material and makes use of a cross-industry expertise referred to as Content material Credentials from C2PA, which embeds metadata into content material that lets it and different platforms know when one thing is AI-generated. Nevertheless, TikTok notes that these labels could be eliminated when content material is reuploaded or edited on different platforms.
With the brand new “invisible watermarks,” TikTok will add one other layer of safeguards through the use of a watermark that solely it might probably learn. Meaning it’ll be more durable for others to take away it.
TikTok will begin including invisible watermarks to AI-generated content material made with TikTok instruments like AI Editor Professional. It’s additionally including them to content material uploaded with C2PA’s Content material Credentials. The corporate says these watermarks will assist it label content material extra reliably. TikTok notes that it’ll proceed studying C2PA’s Content material Credentials and add them to AI-generated content material made on its platform.
Associated to those efforts, TikTok additionally introduced that it’s launching a $2 million AI literacy fund geared toward consultants, just like the nonprofit Ladies Who Code, to create content material that teaches individuals about AI literacy and security.
