Jean-Claude Van Damme and Dolph Lundgren tricked the media into pondering they have been feuding to advertise Common Soldier.
The Cannes Movie Competition has a storied historical past of notorious moments. We consider Brigitte Bardot in her bikini, Spike Lee threatening Wim Wenders with a baseball bat after dropping the Palme d’Or, just about every thing Lars Von Trier has stated or achieved…However one that actually caught the media’s consideration was when Jean-Claude Van Damme and Dolph Lundgren went at it on the crimson carpet, with folks underneath the impression that the Common Soldier co-stars and European macho males have been actually at one another’s throats. Seems, it was all only a gag for the press.
It’s one factor that Common Soldier was even being represented on the Cannes Movie Competition however one other completely that it wasn’t even screened! Because it was, regardless of a minor presence on the Palais des Festivals, Roland Emmerich’s sci-fi motion flick wasn’t a part of any screenings as a result of it wasn’t full. As such, it wanted some further promotion. So depart it to the Muscular tissues from Brussels to concoct a plan that might give Common Soldier a bit enhance in publicity forward of its summer time 1992 premiere.
As JCVD instructed Arsenio Corridor of the staged Common Soldier spat at Cannes, “The movie was complete but not cut yet…So I was in Cannes in Dolph. So I call his room, I say, ‘Dolph, we have a problem: we’re here, we have no movie to show…So let’s do something special. Remember when Sly and Arnold were dancing in Cannes [in 1990]? What about you and I…having a friction on the steps of the red carpet…So he said, ‘Yeah, that’s a good idea.’ So we push around each other and we made all the news in Cannes.” When Corridor pressed JCVD if he actually made up all the crimson carpet tussle, he confirmed, “It was free publicity. I’m a businessman.”
Rumors have been abound that JCVD and Dolph Lundgren didn’t get alongside whereas making Common Soldier so once they pretended to go at it whereas the likes of David Lynch, Sidney Lumet and Robert Altman have been ready to see if they’d take dwelling the Palme d’Or, it was simple to purchase. And the stunt paid off, with Common Soldier opening at #2 and occurring to be a fan favourite within the catalogs of each stars.