Pinterest is reimagining its app for the TikTok period. Catering to Gen Z’s demand for video-focused options, the corporate on Tuesday introduced it’ll now enable customers to create quick movies of their curated Pinterest boards, designed to be shared on social media.
The brand new addition was impressed by the video-sharing exercise that was already happening on apps like TikTok. In 2022, for instance, Pinterest launched a brand new collage-making app referred to as Shuffles that shortly took off with Gen Z creators on TikTok. The app, nonetheless in invite-only mode on the time, went viral as Pinterest customers printed their so-called “aesthetic” collages and temper boards set to music and posted them on TikTok. Later, Shuffles impressed an official Pinterest characteristic for shoppable collages.
As well as, Pinterest customers have been sharing their boards on apps like TikTok utilizing more-manual strategies, like posting screenshots or utilizing the app’s inexperienced display results to share their curated collections, types and individuality. Pinterest dubs this sort of sharing the “mecore” pattern, noting that it’s seen a 565% improve in searches associated to this exercise on its platform yearly. Boards titled “mecore” additionally elevated by 255% since final 12 months, it stated.
With board sharing, Pinterest customers will be capable to share their boards in a extra artistic method on social media. The shared boards may also characteristic hyperlinks that, when clicked, convey viewers again to the entire board on Pinterest the place they’ll flick thru or store the collected content material. So far, Pinterest customers have created over 10 billion boards.
The addition might encourage elevated social sharing amongst Gen Z customers, who’re already drawn to Pinterest, and will function a method to improve site visitors again to Pinterest’s app by leveraging the viral mechanics of platforms like TikTok and others.
The corporate partnered with energy customers and recording artists Avril Lavigne and Tierra Whack on the launch to showcase the brand new performance, whereas additionally serving to place the characteristic as a method for creators to succeed in their followers in new methods. Lavigne’s board contains trend inspiration and promotes her tour, whereas Whack makes use of Pinterest for her eclectic pursuits and to collect inspiration for her artistic initiatives.
To make use of the characteristic, simply faucet the share icon within the high proper of any of your public boards to mechanically generate a video. You possibly can then click on the “Add to Story” button or “Download” button to share the video anyplace else, like TikTok. If sharing to Instagram Tales, use the Stickers icon to seek out the Hyperlink sticker after which paste within the board’s URL.
You can too edit the board’s Pins or select a special template earlier than sharing, the corporate stated.
“Gen Z makes up over 40% of our global monthly users on Pinterest and are our most engaged generation, with a significant increase in the number of boards created by Gen Z Pinners compared to last year,” famous Rachel Hardy, director of shopper product advertising and marketing at Pinterest, in a press release concerning the new addition. “We are enhancing the board features based on user feedback and, this year, board sharing is one of our critical investments as users value the ability to share their creative processes on different platforms and find inspiration from others.”
