twenty third September Singapore – Yeeha! Video games, an industry-leading gaming platform, introduced an thrilling strategic partnership with Tokyo-based SOMSOC GALLERY throughout the Token2049 convention in Singapore. The collaboration goals to merge the worlds of Web2 and Web3, with each events launching an unique co-branded “HOUSEBOY” designer toy assortment, marking their official entry into the designer toy {industry}. On the nineteenth, Yeeha! Video games offered HOUSEBOY on the Nationwide Gallery Singapore.
As a part of this collaboration, Yeeha! Video games and SOMSOC GALLERY have created a mascot ——「HOUSEBOY」, which is able to debut as a limited-edition SOFUBI ONEOFF designer toy. Sofubi, derived from an English time period and simplified in Japanese, refers to comfortable vinyl toys created from versatile PVC materials. Sofubi toys have a wealthy and lengthy historical past, with the primary Sofubi debuting in 1966. Over time, these toys have developed from being merely a cultural image into a big department of artwork toys, together with designer and collectible toys. Identified for his or her distinctive designs and restricted releases, Sofubi toys have grabbed the eye of collectors worldwide, making them extremely sought-after and priceless. The co-branded HOUSEBOY Sofubi designer toy not solely merges conventional craftsmanship with fashionable popular culture but in addition represents a brand new paradigm of cross-collaboration between Web3 and Web2, symbolizing the longer term inventive convergence.
This limited-edition designer toy encompasses a customized paint job impressed by Yeeha! Video games signature model shade scheme, making it much more fascinating for collectors and followers of each designer toys and Web3 lovers.
As an industry-leading Web3 gaming platform that integrates cross-chain know-how, Web3 middleware, Content material Methods and Sport Distribution, Yeeha! Video games connects mass customers, together with Web2 gamers, by means of high-quality gaming content material and IPs. One in every of Yeeha! Video games’ key methods is to seamlessly merge Web3 and Web2 ecosystems, a theme that resonates strongly with its participation in Token 2049. The collaboration with SOMSOC Gallery is a vital try by Yeeha! Video games in advancing this technique. As a complete artwork area situated on the entrance to Harajuku in Tokyo, SOMSOC Gallery has been devoted to connecting the interior universe of artists with their expressions in the true world since its institution in 2022. Via the partnership with Yeeha! Video games, SOMSOC has launched into a journey to discover extra potentialities within the Web3 world.
On the lately concluded WebX Tokyo occasion, SOMSOC and HOUSEBOY made their debut at Tokyo Tower alongside Yeeha!, receiving widespread recognition and admiration from the viewers. Responding to requests from the neighborhood and creators, SOMSOC launched a Yeeha! unique Lottery Sale throughout this journey to Singapore. By filling out an order type, creators and customers worldwide have the prospect to win a one-of-a-kind bodily HOUSEBOY determine.
One in every of Yeeha! Video games’ key targets is to collaborate with main builders and creators within the Asia-Pacific area, making a fastidiously curated content material hub and a quickly rising neighborhood. Via this partnership, Yeeha! Video games not solely demonstrates its strategic growth into the Web2 designer toy market but in addition paves the best way for brand new potentialities in cross-industry collaboration between Web3 and Web2.
Sooner or later, Yeeha! Video games and SOMSOC GALLERY will proceed to work intently, driving the mixing of artwork and gaming by launching extra designer toy NFTs, further artworks, and even mini-games, collectively exploring the limitless potential of the Web3 ecosystem.
