The Media Nanny and Flow into, a pair of famend inventive businesses working within the digital music scene, at the moment introduced a strategic partnership to increase into the Center East.
From the sandy shores of Egypt to the high-rise cityscapes of the UAE, the style has been fascinating audiences and fostering a vibrant cultural motion all through the MENA area. The 2 corporations at the moment are capitalizing by opening a brand new workplace in Riyadh, Saudi Arabia, in response to a press launch issued by The Media Nanny.
“From the first time I set foot on the ground, I’ve felt extremely welcome and inspired by the Kingdom,” mentioned José Woldring-Walker, the PR agency’s founder and CEO. “We have built a strong track record thanks to the trust from our clients and the successful global campaigns we’ve run with them over the last four years. It’s a priority for us to continue demonstrating our knowledge and expertise by supporting clients who are leading innovation across Saudi Arabia and the MENA region. I believe there is no better city than Riyadh to establish ourselves to service new and existing clients.”
Headquartered in Amsterdam, The Media Nanny executes press campaigns for a slew of high-profile DJs and dance music entities, together with GORDO, Lilly Palmer, The Pacha Group and FIVE Music. Flow into, a digital company with places of work in Dublin, London, Lisbon and Amsterdam, represents Circoloco, Mochakk and Oliver Heldens, amongst others.
The businesses have additionally performed a pivotal function within the launch of MDLBEAST, a Saudi leisure agency maybe greatest recognized for its huge EDM competition, Soundstorm. The occasion yearly attracts over 600,000 folks to the Banban Desert on the outskirts of Riyadh.
c/o The Media Nanny
A latest spate of high-profile acquisitions and venue openings has established Dubai not solely as a lynchpin of MENA’s flourishing nightlife sector, but in addition a main vacation spot for EDM fans. The proprietors of the long-lasting Tomorrowland competition opened a palatial desert resort, Terra Solis, in 2022. A yr later, the Dubai-based hospitality big FIVE acquired Pacha Group, one in all Ibiza’s most illustrious nightlife establishments, in a deal valued at $330 million.
One other fabled Ibiza membership, Ushuaïa, expanded to the UAE capital in late-October by advantage of a dazzling live performance headlined by Calvin Harris. The Worldwide Music Summit, one of many digital music business’s most influential conferences, can also be increasing to Dubai. The gathering is yearly in Ibiza however will now head to the W Lodge – Mina Seyahi in November.
This development is being pushed by a convergence of things, primarily a younger, tech-savvy inhabitants and elevated authorities funding within the arts. To that finish, Flow into plans to concertedly highlight rising expertise within the area.
“Our collaboration with The Media Nanny enables us to use our global music networks and experience to the benefit of our partners,” mentioned the company’s co-founder Marcus O’Sullivan. “Combined with that, our intention is to attract the very best regional talent to work alongside our existing teams, this will be an unparalleled creative launchpad in the Middle East.”
Flow into and The Media Nanny plan to open the brand new workplace someday in 2025.
