Pophouse Entertainment has formally acquired Axtone Data, the influential digital music label based by Axwell, the corporate confirmed to EDM.com.
The acquisition deepens the prevailing collaboration between the leisure funding agency and Axwell, whose affect as a member of the long-lasting Swedish Home Mafia trio has outlined a technology of digital dance music. Pophouse, which in 2022 acquired the grasp recordings and publishing rights for Swedish Home Mafia’s catalog, sees the transfer as a strategic step in amplifying the band’s world influence whereas bolstering Axtone’s development.
Axtone has launched many celebrated songs that are actually thought of generational dance anthems, together with “Tell Me Why” by Supermode, a aspect venture of Axwell and Steve Angello; and “In My Mind” by Ivan Gough and Feenixpawl, which acquired an Axwell remix and garnered the producer a 2011 Grammy nomination. These cultural touchstones, a part of a broader catalog spanning over 200 tracks, have cemented the imprint as a cornerstone of progressive home music.
Underneath Pophouse’s stewardship, Axtone now stands prepared to put in writing the following chapter within the label’s enduring legacy.
“The partnership with Axtone is already in operation and opens new avenues for creative and commercial development, including supporting Axtone with specialist resources and industry knowledge to accelerate the label and catalogue’s growth and to enable Swedish House Mafia to realize more of their exciting music projects,” Pophouse informed EDM.com in a press release.
Plenty of music retailers had erroneously reported that Axwell, whose actual identify is Axel Hedfors, was stepping away from Axtone as a part of the transaction. Nonetheless, the DJ will retain a outstanding position as Founding Associate and Inventive Advisor, Pophouse tells us, and “will remain very involved in supporting Axtone’s talent as well as continuing to release new material.”
Pophouse’s transfer to accumulate Axtone is a part of its broader mission to develop and spend money on manufacturers with world potential and deep ties to bop music tradition. The corporate in 2022 bought a majority stake in Avicii’s music catalog and is now creating a musical concerning the late EDM icon, whose life was not too long ago explored in a high-profile Netflix documentary.
Comply with Axtone Data:
X: x.com/axtone
Spotify: open.spotify.com/consumer/axtone
Fb: fb.com/axtone
TikTok: tiktok.com/@axtonerecords
