In a bid to spice up its subscription service and appeal to extra paying customers, Snapchat is rolling out extra options for Snapchat+ subscribers, together with permitting Snapchat+ subscribers to create AI-generated stickers in chats. The social media firm can be including the choice to ship self-destructing Snaps.
Snapchat+ subscribers within the U.S. can now create and ship customized stickers which are generated to match their message. To take action, begin typing within the chat bar after which choose the sticker search button, the place you’ll discover an AI-generated sticker that features the textual content.
It’s value noting that Snapchat isn’t the one firm that provides customers the flexibility to create customized stickers with AI, as each Meta and Apple have launched related options.
The brand new function builds on one other Snapchat+ providing launched in 2023 that enables subscribers to create and ship AI-generated photos primarily based on a textual content immediate. By including customized AI-generated stickers, Snapchat is giving its paying customers one other approach to mess around with generative AI to boost their chats.
The launch of the function comes two days after Snap unveiled an AI text-to-image analysis mannequin for cell gadgets that can assist energy the app’s AI Snaps, AI Bitmoji Backgrounds, and extra within the coming months. A spokesperson for Snap informed TechCrunch that the brand new customized AI stickers function just isn’t powered by the brand new mannequin presently. It’s doable that the corporate could use the mannequin to energy the function in some unspecified time in the future sooner or later.
As for the brand new self-destructing Snaps, subscribers are having access to a brand new function known as “Snap Modes” that provides them extra methods to work together with buddies. To begin, Snap Modes will permit customers to ship self-destructing Snaps that vanish in the event that they aren’t considered inside a set timeframe.
Snapchat plans so as to add extra Snap Mode choices sooner or later, however it didn’t element what they might appear to be.
Snapchat has been constructing out its subscription service to draw extra customers, as Snapchat+ has confirmed to be an efficient means for the social community to extend its income. As a part of its This autumn 2024 incomes launch, Snap revealed that it now has 14 million Snapchat+ subscribers.
Snap CEO Evan Spiegel famous that the corporate’s “other revenue” unit, the vast majority of which is Snapchat+ subscription income, grew 131% year-over-year. The unit exited the yr with an “annualized revenue run rate of well over $500 million,” Spiegel mentioned on a name with traders.
