Snapchat is introducing its first-ever video generative AI Lenses, the corporate advised TechCrunch completely. The Lenses are powered by Snap’s in-house-built generative video mannequin. The three new AI Video Lenses can be found to customers on the app’s premium subscription tier, Snapchat Platinum, which prices $15.99 per thirty days.
The launch comes as Snap unveiled an AI video-generation instrument at its Accomplice Summit final September. A spokesperson for Snap mentioned the brand new AI Video Lenses leverage later variations of this underlying know-how.
Snap has been seen as a frontrunner in AR, however has additionally been investing in AI over the previous few years alongside almost each different tech firm. With these new AI Video Lenses, Snap is adopting AI to remain aggressive and supply its customers with options that aren’t but obtainable on its rivals’ platforms, together with Instagram and TikTok.
Whereas Snapchat is beginning with three AI Video Lenses at launch, it plans so as to add extra each week. The preliminary Lenses embrace “Raccoon” and “Fox,” each of which animate furry mates cuddling up with you. The third “Spring Flowers” Lens generates a zoom-out impact revealing the individual in your Snap holding a bouquet.
You may entry the brand new Lenses via the Lens carousel. You may then choose the Lens, then seize a Snap via both your entrance or again digital camera. The AI video will generate after which robotically save to your Recollections.
“These Lenses, powered by our in-house built generative video model, bring some of the most cutting edge AI tools available today to Snapchatters through a familiar Lens format,” the corporate wrote in a weblog publish. “We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and we’re excited to see what Snapchatters create.”
As Snapchat notes, it is smart for the corporate to carry generative AI to Lenses, on condition that it’s a format customers have embraced for years.
Whereas Snap has tapped AI instruments from OpenAI and Google previously to energy a few of its options, it’s now additionally constructing its personal in-house fashions.
Final month, the corporate unveiled an AI text-to-image analysis mannequin for cellular gadgets that may energy a few of Snapchat’s options within the coming months. Snap mentioned on the time that by implementing in-house know-how, will probably be capable of provide its neighborhood high-quality AI instruments at a decrease working value.
