Snapchat is introducing Sponsored AI Lenses, a brand new advert format that lets manufacturers interact with shoppers in an immersive means. Whereas Snapchat has supplied manufacturers the chance to pay for sponsored lenses on the platform for years, now they will leverage AI-generated experiences powered by Snap’s proprietary generative AI know-how.
With these interactive lenses, manufacturers can attain and have interaction customers in a extra enjoyable and interactive means when in comparison with conventional advertisements, as they permit customers to take selfies to see themselves transported into completely different AI-generated scenes.
When customers take a selfie for an AI Lens, Snap analyzes their face to combine them into an AI-generated scene, the corporate advised TechCrunch in an e mail. The AI Lens makes use of a preset immediate and pose to create immersive transformations, offering as much as 10 completely different experiences inside one Lens.
“Over the past two years, we’ve refined our generative AI technology to make high-quality creative execution fast and efficient,” the corporate stated in a weblog submit. “Sponsored AI Lenses eliminate the need for 3D and VFX design, replacing them with AI-generated templates that can help cut production timelines.”
Manufacturers which have already used the brand new advert format embrace Tinder and Uber. Tinder’s advert allowed customers to generate a personalised picture of themselves with the caption “My 2025 Dating Vibe,” and Uber’s let customers do the identical, however with a Thanksgiving twist.
Snap discovered that customers spent extra time participating with Sponsored AI Lenses in comparison with commonplace Lenses, as each Uber and Tinder noticed increased than common playtimes whereas utilizing the brand new AI artistic format.
The launch marks the most recent means that Snap is exploring with generative AI and integrating the know-how into its platform. Final month, the corporate launched its first-ever video generative AI Lenses. In February, Snap unveiled an AI text-to-image analysis mannequin for cellular gadgets that may energy a few of Snapchat’s options within the coming month.
