As soon as pitched as an elite escape of music and luxurious, Fyre Pageant‘s infamous collapse in 2017 grew to become a case examine in viral hype gone mistaken. Now, the ill-fated occasion that launched two documentaries in its wake is formally up on the market.
Fyre Pageant founder Billy McFarland, who served 4 years in jail for wire fraud associated to the 2018 debacle on the Bahamian island of Nice Exuma, has introduced he intends to step away from the model whereas inviting potential consumers to position bids on its full mental property package deal.
The announcement follows McFarland’s makes an attempt to mount a comeback within the Caribbean. Initially scheduled to happen in Could 2025, Fyre Pageant 2 was postponed indefinitely after contentious disputes with Mexican authorities officers in two separate municipalities, Isla Mujeres and Playa del Carmen.
Whereas he claims to have since secured a brand new Caribbean-based vacation spot keen to host Fyre Pageant 2, McFarland says he is unwilling to danger one other collapse. “For FYRE Festival 2 to succeed, it’s clear that I need to step back and allow a new team to move forward independently, bringing the vision to life on this incredible island,” he mentioned.
McFarland has now issued a brand new name to motion: purchase the model and take the reins.
“We have decided the best way to accomplish our goals is to sell the FYRE Festival brand, including its trademarks, IP, digital assets, media reach, and cultural capital—to an operator that can fully realize its vision,” McFarland mentioned in a assertion. “There is a clear path for operators and entrepreneurs with strong domain expertise to build FYRE into a global force in entertainment, media, fashion, CPG, and more.”
Since relaunching the model in 2023 after his launch from jail, McFarland states Fyre has already been leveraged for developments in theater, streaming platforms and tv.
Whereas the identify nonetheless carries a seedy status, it has continued to dominate headlines, main McFarland to name it “one of the most powerful attention engines in the world.” For potential consumers, that focus could possibly be a helpful asset, supplied they have the initiative to rewrite the model’s tumultuous legacy.
In the intervening time, the model’s official website is internet hosting an consumption kind the place events can place provides to buy the Fyre Pageant model. The sale package deal contains the pageant’s emblems, advertising supplies, domains, media belongings, artist assist lists and even the rights to its intensive documentary protection.
In the meantime, a separate however associated Fyre-branded mission is already underway beneath the management of media entrepreneur Shawn Rech. Rech, who just lately acquired choose Fyre IP, is launching a music streaming platform beneath the identify, aiming to recast the model right into a fan-driven discovery device for rising artists.
Nonetheless, the principle occasion stays up for grabs. And as McFarland steps away, Fyre’s future forward shall be within the fingers of the following bidder.
