Planet 13, the world’s largest hashish dispensary, is poised for what its executives are calling the busiest weekend of the yr: not New 12 months’s Eve and never 4/20, however EDC.
The hashish big is celebrating the pageant’s return to Las Vegas by giving freely 20 three-day passes to fortunate guests because it launches a slate of EDC-themed choices in collaboration with RNBW, the Insomniac Occasions-affiliated hashish model.
“EDC has become the busiest weekend of the year at Planet 13 Las Vegas,” mentioned Bryant Ison, Planet 13’s Vice President of Advertising and marketing. “It’s our Black Friday, busier than 4/20, Super Bowl and New Year’s Eve. We see a 40% increase in revenues and close to a 30% increase in customer traffic at our flagship Vegas SuperStore during EDC.”
The promotion, a part of the dispensary’s “Daisy Daze” weekend, incorporates a full-scale retail activation with reside vendor pop-ups, meals vans, limited-edition merch and specifically curated hashish bundles. Hopeful festivalgoers obtain raffle entries for each bundle bought and winners will stroll away with passes to EDC, North America’s largest EDM pageant.
The connection between Planet 13 and EDC Las Vegas runs deeper than seasonal advertising and marketing, nonetheless. RNBW is a luxurious hashish label co-developed by way of a strategic partnership between EDC’s organizer, Insomniac, and trade stakeholders. RNBW’s “Dark Rainbow” pressure, accessible completely at Planet 13, is the dispensary’s featured drop this yr.
Pasquale Rotella, Insomniac founder and CEO, has championed RNBW as a part of a broader initiative “intersecting live music and cannabis culture,” he mentioned in a 2021 assertion.
EDC returns to the Las Vegas Motor Speedway this weekend from Could 16-18 with Martin Garrix, Alesso, Tiësto, REZZ and plenty of extra. You’ll find the pageant’s full lineup and browse extra about its 2025 version right here.
