Hidden behind a pretend bait-and-tackle storefront in Palm Seashore, one of the crucial audacious nightlife experiments in current reminiscence now has the backing of a few of dance music’s most influential artists. Kygo’s Palm Tree Crew has formally acquired a stake in Mary Lou’s, the lavish hospitality idea that’s shortly turn out to be Palm Seashore’s most enigmatic and buzzed-about nightlife hang-out.
Based by hospitality innovators Alex Melillo, Joe Cervasio and Topher Grubb, Mary Lou’s is now poised to take its model past South Florida. With Kygo’s way of life empire at its facet, the idea is slated to debut in Montauk this summer time, step one in a wider growth.
“The partnership with Palm Tree Crew truly felt like a natural alignment from the start—we share the same energy, ambition and commitment to creating unforgettable moments,” mentioned Alex Melillo, co-founder of Mary Lou’s and Mama Hospitality. “We every convey distinctive worth to the desk, and collectively, we create a robust engine for delivering world-class experiences. On the finish of the day, we’re each within the enterprise of constructing reminiscences, and this collaboration elevates our skill to just do that.”
c/o Press
Since its grand “Black Tie Surrealism Affair” opening in January, Mary Lou’s has added star energy to its inventive braintrust, naming two-time Grammy nominees SOFI TUKKER as Inventive Entertainment Administrators alongside chart-topping duo The Chainsmokers. They’ve every taken an lively position in shaping the venue’s acoustics and programming, reinforcing its id as a performance-first vacation spot constructed for, and by, artists.
Palm Tree Crew’s backing provides Mary Lou’s expanded attain and strategic alignment with a way of life model that is already making waves throughout Miami, Orlando and most not too long ago, Las Vegas.
“Rarely does a hospitality concept bring an experience to its customers that is truly unique and fresh, and we believe that Mama Hospitality has quickly been able to accomplish that,” added Myles Shear, co-founder of Palm Tree Crew. “This partnership will allow Mary Lou’s to bring its concept to new markets and share this experience with customers looking for something authentic and new.”
Palm Tree Crew and Mama Hospitality are set to launch a brand new holding firm for Mary Lou’s and future ideas. The model will even function the “official nighttime hospitality counterpart” to Palm Tree Crew’s daytime pageant properties, per a press launch.
