Deezer introduced on Friday that it’ll begin labeling albums that embody AI-generated tracks as a part of its efforts to fight streaming fraud.
The corporate reviews that about 18% of the music uploaded every day — greater than 20,000 tracks — is now absolutely AI-generated. Though most of those tracks don’t go viral, Deezer says round 70% of their streams are faux and that they’re designed to earn royalties fraudulently.
To fight this, AI-generated tracks on Deezer at the moment are clearly tagged. These tracks additionally gained’t seem in editorial playlists or algorithm-based suggestions, and fraudulent streams are being filtered out of royalty funds.
The corporate says the brand new labels can be a sport changer in serving to listeners decide the distinction between human-created music and AI content material.
Deezer notes that for now, AI-only songs make up simply 0.5% of all streams on its platform, however that the pattern is rising quick.
“We’ve detected a significant uptick in delivery of AI-generated music only in the past few months and we see no sign of it slowing down. It’s an industry-wide issue, and we are committed to leading the way in increasing transparency by helping music fans identify which albums include AI music,” stated Deezer CEO Alexis Lanternier in a press launch.
“AI is not inherently good or bad, but we believe a responsible and transparent approach is key to building trust with our users and the music industry,” he continued. “We are also clear in our commitment to safeguarding the rights of artists and songwriters at a time where copyright law is being put into question in favor of training AI models.”
Deezer utilized for 2 patents in December 2024 for its AI Detection expertise, which it says is targeted on two other ways of detecting “unique signatures” which might be used to inform the distinction between artificial content material and genuine content material.
The transfer comes as Common Music Group, Warner Music Group, and Sony Music Entertainment are reportedly in talks to license their work to AI startups Udio and Suno. The startups are being sued by the report corporations for copyright infringement, and any deal would assist to settle lawsuits between them, Bloomberg reported earlier this month.
