YouTube Music celebrates 10 years with new options that assist it compete with Spotify | TechCrunch

YouTube is celebrating 10 years of its YouTube Music app on Thursday with the launch of latest options that convey it nearer to rival Spotify and others. The app will now embrace “Taste Match” playlists, that are playlists that mix a number of customers’ overlapping pursuits, much like Spotify Mix. The app may also begin notifying customers of upcoming releases, merch, and concert events, and is partnering with Bandsintown to assist followers uncover concert events when watching movies and Shorts on YouTube itself.

The additions will assist YouTube meet up with Spotify in some areas, whereas others, just like the addition of badges and help for commenting, will lengthen the social networking options of YouTube to the music service.

The corporate additionally shared new stats about YouTube Music’s catalog, noting it now has over 300 million tracks, together with studio recordings, dwell performances, remixes, and covers. Spotify, for comparability, touts a catalog of over 100 million tracks. Plus, YouTube says its music service presents over 4 billion music-focused user-generated playlists, 1.8 billion of that are public.

With the brand new Style Match playlists, YouTube Music customers can mix their pursuits right into a single playlist that updates every day, that includes tracks which are based mostly on the music tastes of everybody who joins.

As well as, YouTube Music customers will have the ability to go away feedback on albums and playlists immediately, to make listening extra of a social expertise. Followers will have the ability to earn loyalty badges like “First to Watch” or “Top Listener,” with others nonetheless on the best way. Artists and bands, in the meantime, can work towards music video watch milestones, like 100,000 views, 1 million, and even 1 billion views.

YouTube’s Music service continues to develop, having gone from 100 million customers in February 2024 to over 125 million throughout YouTube Music and YouTube Premium mixed as of March 2025, together with trials.

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