Apple hosted its new {hardware} occasion at present, releasing its iPhone 17 lineup, together with updates for the Apple Watch and AirPods. For the iPhone 17 fashions, updates included bigger screens and an improved digital camera system, in addition to the introduction of an ultra-thin iPhone Air that replaces the Plus mannequin.
iPhone 17, 17 Professional, and 17 Professional Max
The iPhone 17 acquired a makeover to align extra carefully with the Professional fashions. It encompasses a barely bigger 6.3-inch display screen, which is a rise of 0.2 inches in comparison with the iPhone 16. It additionally has a 120 Hz show, a considerable improve from the present 60 Hz. The cellphone additionally has a 48-megapixel ultrawide digital camera.
It is available in new colours: lavender, mist blue, black, white, and sage.
The Professional’s upgrades are primarily on the again of the cellphone. The three rear cameras are actually organized in an oblong bar that extends from one fringe of the system to the opposite. The flash, mild sensor, and microphone are positioned far to the precise facet. The place the MagSafe charger is, the Apple brand is centered for aesthetic causes.
Notably, the iPhone 17 Professional switched supplies, changing the titanium band across the display screen with aluminum.
The iPhone 17 begins at $799, and notably has a base storage of 256GB. In distinction, the iPhone 16 began at $699 for 128GB. The Professional mannequin prices $1,099, and the Professional Max is $1,199.
Whereas the first focus was on the iPhones themselves, Apple introduced new cellphone instances as a bonus. Referred to as “TechWoven” instances, these characteristic the next high quality woven materials in comparison with the discontinued “FineWoven” line of material instances Apple launched in 2023.
Techcrunch occasion
San Francisco
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October 27-29, 2025
Notably lacking from the keynote was any point out of an AI-enhanced Siri, which places Apple approach behind Google and its opponents.
iPhone Air
The largest announcement on the occasion was the debut of Apple’s slimmest cellphone ever, the iPhone Air, which replaces the iPhone Plus.
This system has a profile thickness of 5.6 mm, making it about 0.08 inches thinner than present iPhones. It additionally encompasses a 6.6-inch display screen and a 120Hz ProMotion show. The system is e-SIM-only, which helps the product preserve its smooth design.
This transfer seems to be Apple’s response to the pattern of slimmer smartphones, following within the footsteps of different corporations like Samsung and Huawei. The iPhone Air might probably outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Moreover, it could pave the way in which for Apple’s long-rumored foldable cellphone, predicted to launch in September 2026.
The system is priced at $999 and shall be out there in black, white, sky blue, and light-weight gold.
Apple Watch Collection 11, Extremely 3, and SE 3
After a two-year wait, Apple introduced the Apple Watch Extremely 3, which incorporates quicker charging speeds, 5G help, and satellite tv for pc connectivity. The watch additionally encompasses a bigger show.
Nevertheless, some of the thrilling upgrades for each the Extremely 3 and Collection 11 is the incorporation of blood pressure-monitoring capabilities. This characteristic notifies customers if their blood stress ranges are too excessive or too low.
The third-generation Apple Watch SE, in the meantime, didn’t obtain main updates, except for an always-on show, due to a quicker S10 chip.
Costs for the watches are $249 for the Apple Watch SE 3, $399 for the Collection 11, and $799 for the Extremely 3.
AirPods Professional 3
After the discharge of the AirPods Professional 2 in 2022, it’s about time for an improve. The AirPods Professional 3, priced at $249, options smaller earbuds, improved audio, and a brand new heart-rate sensing characteristic. It additionally options dwell translation expertise, powered by Apple Intelligence, to assist customers translate international languages in real-time.
This story has been up to date.
