Airbnb is able to transfer into one of many world’s most influential pageant properties, Lollapalooza, after unveiling its first-ever international stay music partnership.
Providing followers artist-hosted moments past the stage, the collaboration will see Airbnb Experiences built-in instantly into Lollapalooza occasions in Berlin, Mumbai, São Paulo and the model’s flagship pageant in Chicago.
Visitors will have the ability to guide fan experiences, corresponding to backstage excursions, images masterclasses and secret performances, some curated by Lollapalooza performing artists. On the kickoff in Berlin, surging DJ and producer BUNT. is slated to host a efficiency in a hidden location on the pageant’s grounds, out there to Airbnb customers who guide via a particular portal scheduled to open June fifth.
Launching in July at Lollapalooza Berlin, the initiative alerts a brand new frontier for Airbnb, which is doubling down on experiences at a time when stay music tourism is reaching unprecedented ranges.
“Fans are traveling the world to see the artists they love, and festivals like Lollapalooza are leading that demand,” mentioned Michael Rapino, CEO of Stay Nation Entertainment, which owns and operates Lollapalooza. “Partnering with Airbnb helps us make those trips even more memorable for fans, connecting them to the culture and community around the music that makes each festival unforgettable.”
Initially launched in 2016 as an add-on to lodging, Airbnb Experiences is now being reintroduced with a bolder imaginative and prescient, Airbnb Originals. These are experiences in a category uniquely their very own, designed to foster cultural connection via music, artwork and meals, anchored by “the world’s greatest icons across music, film, TV, art, sports, and more,” in keeping with the corporate.
