Amazon is testing short-form AI-powered audio product summaries on choose product pages, the corporate introduced on Wednesday. The audio summaries are voiced by what Amazon calls “AI-powered shopping experts” that debate key product options, buyer critiques, and knowledge from throughout the net.
The brand new AI product summaries could be accessed by tapping the “Hear the highlights” button within the Amazon Purchasing app. Amazon will check the function on merchandise that sometimes require consideration earlier than buy, the corporate says.
The concept behind the function is to assist Amazon clients save time whereas buying and get essential data via a conversational, discussion-style format.
“The feature makes product research fun and convenient—it’s like having helpful friends discuss potential purchases to make your shopping easier, even if you’re multitasking or on the go,” the corporate wrote in a weblog publish.
The summaries are at the moment out there on choose merchandise to some U.S. clients. Amazon plans to roll out the function to extra merchandise and to extra U.S. clients within the coming months.
The corporate explains that the function makes use of massive language fashions (LLMs) to generate scripts by pulling from buyer critiques and knowledge from the net, after which transforms this content material into short-form audio clips.
Amazon says the brand new function joins its present suite of AI-powered buying options, which incorporates Rufus, its generative AI buying assistant, and Pursuits, an AI function that screens new merchandise that match your pursuits.
Amazon isn’t the one tech big that’s leveraging short-form AI-powered audio to assist customers get knowledgeable in a fast, environment friendly method. Final yr, Google’s NotebookLM rolled out Audio Overviews, a function that offers customers the power to generate a podcast with AI digital hosts primarily based on paperwork they’ve shared with the AI analysis assistant, equivalent to course readings or authorized briefs.
