I suppose we’re previous the period of “and that’s what you missed on Glee.” Amazon’s Prime Video streamer is including AI-generated “Video Recaps” to assist viewers catch up between seasons of exhibits, the corporate introduced on Wednesday.
Based on Amazon, the characteristic “utilizes generative AI to create theatrical-quality season recaps with synchronized narration, dialogue, and music.” It’s going to start rolling out in beta on Wednesday for choose Prime Originals, like “Fallout,” “Tom Clancy’s Jack Ryan,” and “Upload.”
Prime Video launched an identical AI-powered characteristic final 12 months known as “X-Ray Recaps,” which summarizes full seasons, episodes, or elements of episodes — on the time, Amazon stated that its AI mannequin had guardrails in place to ensure that these recaps don’t inadvertently share spoilers.
Customers have change into accustomed to those sorts of text-based AI summaries, since they doubtless see them when their cellphone summarizes texts, or once they see a (maybe undesirable) AI abstract on the high of their Google outcomes. However these video summaries veer into newer territory, which can seem extra obtrusive within the viewing expertise than textual content summaries — or, perhaps they’ll be embraced by individuals who don’t keep in mind what occurred on “Bosch.”
Prime Video’s rivals are additionally exploring how they will combine generative AI into their merchandise.
YouTube TV, for instance, makes use of a “Key Plays” characteristic to assist viewers make amends for sports activities video games if they begin watching whereas the sport is in progress. Whereas it’s a bit imperfect (its algorithm appears to solely have the ability to establish key offensive performs in baseball), the characteristic helped YouTube TV win its first Technical Emmy Award.
Netflix, in the meantime, is utilizing generative AI on the manufacturing aspect of its enterprise.
Earlier this 12 months, Netflix stated it used generative AI within the last footage for the primary time within the Argentine present “The Eternaut” to create a scene of a constructing collapsing. After that, “Happy Gilmore 2” used generative AI to make characters look youthful within the movie’s opening scene, and the producers of “Billionaires’ Bunker” used it in pre-production to examine wardrobe and set design.
Using AI within the movie trade has sparked a lot debate, as artists fear that these instruments — which typically are educated with out permission on their work — may endanger their livelihoods. However some argue that instruments that pace up tedious busywork in animation or particular results, like Marvel Dynamics, may increase the capability for artists to create.
