Famend dance music label Armada Music has nabbed Peloton‘s first-ever world DJ residency, bringing the power of the imprint, based by iconic DJ and producer Armin van Buuren, to the model’s studios in New York and London.
Merging digital music with the community-driven exercises for which Peloton is understood, the residency kicks off in April with ARTY headlining Peloton Studios New York on April third. The influential producer will soundtrack Peloton’s inaugural “LIVE Dance Cardio” and “LIVE DJ Ride” courses with Peloton instructors Emma Lovewell and Olivia Amato, respectively.
“Being an teacher, music performs a pivotal function in planning my courses and setting the tone for the exercise,” Amato said in a press release. “Armada’s sound serves as the proper psychological escape and motivator through the harder components of sophistication. Using to a dwell DJ set is that very same idea amplified—combining motion, music and neighborhood makes these moments so highly effective.”
The collaboration follows the success of last year’s residency with Defected Records in the UK and will include six live, DJ-led classes throughout the year. Peloton members will be able to experience a mix of high-energy rides and mat-based workouts with live performances from prominent Armada artists, including van Buuren.
“Partnering with Peloton for this residency is an thrilling solution to merge health with the music we love,” added Armada CEO Maykel Piron. “It creates an area the place individuals can push their limits whereas being immersed within the sound.”
More details on upcoming artists and classes will be released throughout the year. In the meantime, check out our recent interview with Peloton star Jess King here.
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