Final month, Deezer reported its first constructive money circulation in 2024, marking a major milestone in its historical past. Because the music streaming platform nears profitability, it’s launching new options to distinguish itself within the extremely aggressive market.
On Wednesday, Deezer introduced a number of options geared toward offering listeners with a extra customized expertise. These embrace a customizable algorithm, month-to-month recaps, common sharing, and extra.
Most notably, Deezer believes its customized algorithm will distinguish itself since listeners can totally personalize their suggestions with out restriction.
Beginning this month, customers can manually alter the advisable songs, playlists, albums, and artists, utterly controlling their music discovery expertise.
Whereas opponents like Amazon Music, Apple Music, and YouTube Music permit customers to dislike or cover songs to cut back them from being steered, Deezer takes this a step additional by enabling customers to thoroughly exclude songs, artists, and even complete playlists and albums via the brand new “Manage My Recommendations” part.
Deezer additionally launched a “dislike” button to pair with the present “like” function. Customers can now categorical their disapproval of songs by tapping the center image crossed out, indicating to the algorithm that they don’t need suggestions for that observe once more.
Different new options geared toward enhancing customization embrace choices to personalize playlist covers by selecting from numerous colours and stickers, in addition to customizing the Favorites tab to prioritize albums or artists for simpler entry. These options are set to launch subsequent month.
Deezer additionally introduced a brand new month-to-month recap function referred to as “My Deezer Month,” which enhances its annual wrap-up, “My Deezer Year.”
In early Could, customers will be capable to view numerous month-to-month statistics, together with their most listened-to songs, artists, and genres, together with breakdowns of their exercise, corresponding to comparisons of whole listening minutes to the earlier month and whole hours spent on their prime three genres.
This can be a difficult space for Deezer to deal with, as Spotify stays the go-to platform for yearly recaps. Apple Music debuted a month-to-month model of its Replay function final yr, nevertheless it’s unsure whether or not Deezer’s try can obtain the identical degree of recognition.
In keeping with the corporate, there was a 30% improve in the usage of “My Deezer Year” at the start of 2025.
Moreover, Deezer introduced a common sharing function. When customers share a music with associates, it takes them to Deezer’s web site, the place they will click on on a number of hyperlinks to providers the place the music is out there, together with Spotify and Apple Music. So even when they don’t have a Deezer account, they will nonetheless take heed to the artist and benefit from the music.
Common sharing launches in late April.
Though Deezer is on the cusp of turning a revenue, it additionally skilled a slight dip in subscribers, from 10 million in 2023 to 9.7 million in 2024. In distinction, Spotify has greater than 675 million month-to-month energetic customers, together with 263 million paying subscribers.
