The BTS music video for “Butter” has surpassed one billion views on YouTube.
The Ok-pop stars have seen a number of movies attain the milestone beforehand, together with “Dynamite,” “Boy With Luv” that includes Halsey, and “DNA.” When “Butter” first launched in Could 2021, the music video grew to become the quickest to ever surpass 10 million views, passing the mark in simply 13 minutes. “Butter” was BTS’ second-ever English-language single, and spent 10 weeks atop the Billboard Scorching 100. Rapper Megan Thee Stallion offered a brand new verse on a “Butter” remix in August 2021, which noticed the monitor skyrocket again to No. 3 on the Billboard World Scorching 200.
As BTS member Jimin shared in a 2021 press convention, the imaginative and prescient behind “Butter” was to launch a enjoyable, low-key music that followers might simply get pleasure from.
“If you hear the title ‘Butter,’ you know immediately that we tried to prepare a song that’s easy listening, instead of [something with] a really heavy or profound message,” he mentioned. “This is a little embarrassing, but it’s something smooth like butter, that really melts into and grabs hold of you. It’s a very cute song, sort of a confession.”
Reaching over one billion YouTube views is simply the newest accolade in BTS’ “Butter” trophy chest. The file was named Billboard’s 2021 Music of the Summer time. It was additionally nominated for Greatest Pop Duo/Group Efficiency on the 2022 Grammy Awards, the place the group carried out the monitor dwell.
Per BTS member J-Hope, the “energetic” choreography within the “Butter” music video—directed by Yong Seok Choi—was an try and seize the music’s flirtatious vitality.
“We tried to put in a lot of those emotions — kissing your hands, [giving] a mischievous look, or brushing our hair back… [are] highlight [moves].”
Final yr, BTS launched the music “It Takes Two” in celebration of the band’s tenth anniversary. Their most up-to-date album, Proof, got here out in 2022—since then, a number of members of the group have additionally shared solo work.
