Style resale app Depop introduced on Wednesday the launch of a brand new styling and collaging instrument, designed particularly for customers who love creating style collages. Named “Outfits,” the brand new characteristic offers a moodboard-like interface, permitting customers to design curated outfits to share with followers or encourage their subsequent look.
To make use of the characteristic, customers can choose an merchandise they want to model and click on on the scissors icon situated on the fitting facet of the display. This opens up a spread of customization choices, together with the power so as to add a colourful background and alter the sizing and placement of photos. There are additionally templates to make use of as a format information.
All gadgets featured within the collages are shoppable, and if a selected merchandise sells out, the app affords recommendations for related alternate options, the corporate notes.
The addition provides sellers a chance to focus on gadgets at the moment on the market and current them in styled collages, inspiring potential patrons to see how the clothes and niknaks may be paired collectively.
Moreover, customers can share static photos of their curated outfits throughout numerous social media platforms, comparable to Pinterest and Instagram. This seems to be a strategic effort by Depop to enchantment to its Gen Z userbase, as collages have develop into more and more in style amongst younger customers.
Pinterest, as an example, launched its personal collage-making app referred to as Shuffles in 2022 and built-in Shuffles performance into its predominant app shortly after.
Depop says the brand new Outfits characteristic is at the moment obtainable to all customers throughout the Depop app.
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The announcement comes on the heels of mum or dad firm Etsy reporting its Q2 2025 earnings, revealing that Depop’s Gross Merchandise Gross sales (GMS) elevated by 34.7% year-over-year on a currency-neutral foundation. This development places Depop on observe for a $1 billion GMS run fee.
As compared, rival Mercari reported a Gross Merchandise Worth (GMV) of $728 million for the fourth quarter of 2024.