Because the variety of views of TikTok movies with digital music soars previous that of indie, the style is not simply pulsing by means of golf equipment, however powering popular culture’s algorithm.
The rise of EDM on TikTok is a signpost for the place international listening traits are heading, and the numbers are arduous to disregard. In 2024, TikTok movies tagged with #ElectronicMusic garnered over 13 billion views globally, a forty five% leap from the earlier yr, For the primary time, these figures outpaced content material utilizing indie and various music tags, The Guardian experiences.
The style’s breakneck momentum has even left hip-hop and indie, longtime dominant forces on the platform, trailing in development. Movies tagged with digital music had been made in droves, with over 100% year-on-year development in creation, notably tied to themes like health, vogue and journey.
“Dance music has become more accessible and big in the commercial sphere,” stated Toyin Mustapha, TikTok’s Head of Music Partnerships for the UK and Eire. “We are seeing the breaking down of boundaries for artists, and TikTok is part of that.”
That affect echoes throughout the business’s largest phases. In response to current information from ROSTR, digital dance music artists comprised a commanding 39% of Coachella’s 2025 lineup, a staggering shift for a pageant equally as soon as recognized for its indie and rock foundations.
