The groundbreaking rapper and actor DMX now has a brand new internet store and an official merchandise assortment. The Property of Earl Simmons has partnered with Bravado to launch a set that includes premium t-shirts and hoodies.
The designs had been created in shut collaboration along with his property. One shirt contains a recreation of the unique graphic for his debut 1993 single “Born Loser” whereas others are emblazoned with music titles pulled from his highly effective catalog, together with “Lord Give Me a Sign” and “Stop Being Greedy.”
The shop can even promote vinyl copies of 2024’s posthumous assortment Let Us Pray: Chapter X, which compiles the prayers featured on DMX’s first six data to music for the primary time; the rapper’s remaining album, 2021’s Exodus; 1999’s …And Then There Was; And 1998’s Flesh of My Flesh Blood of My Blood, DMX’s debut which options hits like “Ruff Ryders Anthem” and “Get At Me Dog” and established the rapper’s uncooked and relentless expertise.
“DMX was authentic, bold and unforgettable—and so should be the merchandise that carries his name,” says Ashley Austin, Supervisor of the Property of Earl “DMX” Simmons. “The Estate’s partnership with Bravado is a strategic milestone in our commitment to honoring his legacy with excellence, and ensures that we put forth only the best for his fans around the world.”
“Growing up, Earl had very little – and often not enough – so as an adult he loved having the chance to dress well and wear things that presented the man he had become,” says Desiree Lindstrom and Sasha Simmons, Co-Directors of the Property of Earl “DMX” Simmons. “This collection is a way of honoring that part of him. It is a heartfelt tribute, created to honor his love of style and share with fans clothing we know he would have been proud to wear.”
Store the official DMX retailer now.
