Following the Karla Sofía Gascón controversy, Netflix is altering the Emilia Pérez Oscar marketing campaign to distance itself from the actress.
Emilia Pérez has been receiving quite a few accolades, together with 13 Oscar nominations, essentially the most of any movie this 12 months. A kind of nominations was a Finest Actress nod for Karla Sofía Gascón, who made historical past as the primary brazenly transgender performer to be nominated for the award. Nonetheless, after some social media posts had been uncovered which had been seen as racist and Islamophobic, Netflix appears to be reducing ties with Gascón and eradicating her because the face of the Oscar marketing campaign for the movie.
Gascón was set to make quite a few appearances at Awards reveals within the coming weeks, together with the AFI Awards luncheon, The Critics Alternative Awards, The Administrators Guild of America Awards, The Producers Guild of America Awards, and the Santa Barbara Worldwide Movie Pageant, however THR has heard that she seemingly gained’t be attending any of them. If she does, Netflix gained’t be footing the invoice because the streaming service is now not masking bills for her journey or styling.
Given the thousands and thousands Netflix has invested on this marketing campaign, tensions between the streaming service and Gascón are stated to be quite excessive. In reality, they’re now not in direct communication and are as a substitute speaking by way of Gascón’s agent.
Gascón did difficulty an apology after the controversy broke and booked an interview with CNN en Español to elucidate every little thing, however all with out Netflix’s involvement. In a subsequent social media submit, she stated they wished to “cancel me” and puzzled, “How can I transfer ahead?“
The brand new Oscar marketing campaign for Emilia Pérez has shifted focus to Zoe Saldaña (who’s nominated for Finest Supporting Actress) and different expertise. Provided that Gascón performs the title character, her absence could be very noticeable. Some Oscar voters aren’t letting somewhat controversy change their opinions on the movie, however others suppose the injury is already accomplished. “I think it’s going to have a huge effect. It left a bad taste in people’s mouths,” one voter instructed Selection. “Individuals are allowed to have their opinions, however I don’t wish to reside in a world the place a racist and bigot is highlighted and rewarded. I used to be going to vote for her as a result of I actually did suppose she was extraordinary, however how may I now? I hope it doesn’t have an effect on Zoe. It actually shouldn’t. I don’t suppose individuals are that silly.“
What do you consider Emilia Pérez‘s Oscar possibilities now?
