Fashion DNA, an AI-powered trend stylist app, creates a personalised type profile from a single selfie. The app is especially helpful for folks thinking about seasonal shade evaluation, a course of used to find out the most effective colours to enhance a person’s pores and skin tone. This service might be costly, with specialists charging upwards of $300. Nevertheless, using AI has the potential to considerably scale back the price.
By analyzing your complexion and facial options, Fashion DNA can decide your seasonal shade kind (comparable to Gentle Summer time or Darkish Autumn) and advocate appropriate clothes kinds.
Moreover, the app gives options comparable to personalised procuring suggestions and wardrobe administration. It might counsel outfits based mostly in your peak and physique kind, in addition to gadgets in your current wardrobe, which you’ll scan together with your telephone digicam and add to the platform. The app may even assist stop impulse purchases whereas procuring by permitting you to take images of clothes and provides recommendation.
“[Style DNA] generates personalized recommendations based on an individual’s appearance rather than predicting what users will purchase based on their previous shopping history. So we elevate that personalization with real-time and will normalize data by a simple selfie,” co-founder Elena Volkova instructed TechCrunch.
The app lately built-in generative AI into its product, launching a brand new chatbot assistant that acts as your private stylist. You possibly can ask particular questions on what to put on to totally different occasions or, for instance, what colours work finest with inexperienced cargo pants.
Fashion DNA suggests clothes from its market of over 150 retailers–H&M, Zara, Outdated Navy, City Outfitters, and extra– and pairs it with gadgets you already personal to create a customized outfit that caters to your private look and preferences.
As defined by Volkova, the method is much like RAG (Retrieval Augmented Technology), which includes combining Giant Language Fashions (LLMs) with conventional databases. On this occasion, Fashion DNA is educated utilizing data comparable to present trend tendencies, experience from skilled picture consultants, and a dataset of thousands and thousands of photographs to assist the AI comprehend materials and perceive how totally different patterns and cuts look on numerous physique varieties. Fashion DNA makes use of ChatGPT 4.0 as its LLM.
The corporate has different plans within the pipeline, together with the discharge of a male model of the app and a brand new characteristic that recommends outfits based mostly on the person’s location and the present climate circumstances.
Since its launch in 2022, Fashion DNA has amassed 3.2 million downloads, over 300,000 energetic customers, and 70,000 paying subscribers. The corporate beforehand secured €3.4 million in pre-seed funding from Black River Ventures, and has a crowdfunding marketing campaign underway.
You possibly can obtain the app on the App Retailer and Google Play Retailer.
