Three years after eradicating its job listings characteristic, Fb is bringing it again to customers within the U.S., specializing in serving to folks discover native jobs in entry-level, commerce, and repair sectors.
Job listings, obtainable to all customers 18 years and older, may be present in a tab inside the Market part in addition to in Teams and Pages.
Customers can filter and kind jobs by class, distance, and job kind. Fb additionally says it can present tailor-made suggestions for related alternatives based mostly on customers’ job shopping historical past. After submitting their purposes, they’ll chat with firms through Messenger to rearrange interviews.
The job listings characteristic initially launched in 2017 within the U.S. and Canada, after which expanded to over 40 nations a 12 months later. Nonetheless, in 2022, Fb restricted its help to solely the U.S. and Canada, finally discontinuing the characteristic in 2023, doubtless as a result of rising use of LinkedIn.
Meta didn’t clarify why it selected to convey again job listings now. Nonetheless, it looks as if it’s attempting to return to its roots and develop its function past simply social networking. Again in January, Meta’s CEO Mark Zuckerberg talked about eager to see a “return to OG Facebook” as one in every of his large targets this 12 months through the This autumn earnings name. This is also a means for Fb to attraction to youthful people who find themselves simply beginning out of their careers and to attract in additional Gen Z customers.
Plus, by prioritizing entry-level, commerce, and repair trade positions, Fb goals to distinguish itself from LinkedIn, which tends to cater to medium- and high-skilled job roles. Fb has greater than 3 billion month-to-month lively customers, whereas LinkedIn is catching up with over 1 billion customers.
