After teasing a return to “OG Facebook” earlier this 12 months, the social community on Thursday introduced an replace that can give customers a easy solution to join with associates. The corporate is introducing a brand new Fb Buddies tab that can solely showcase updates from associates, with out some other advisable content material. Meta explains in a weblog put up that the thought is to convey again options targeted on Fb’s authentic mission of connecting folks with associates via a social networking expertise.
The tab, which is initially out there solely within the U.S. and Canada, will characteristic associates’ content material, together with their posts, Reels, tales, birthdays, and pal requests.
Beforehand, the tab had solely supplied a spot to view your pal requests and different “People You May Know.”
The corporate in October launched a Gen Z-focused redesign of its flagship social community, hoping to draw a youthful crowd that has largely deserted or ignored Fb in favor of different social apps, like Meta’s Instagram or TikTok. These earlier modifications targeted on connecting customers to neighborhood info, Fb Teams, and video.
Nevertheless, in January, Meta CEO Mark Zuckerberg mentioned in the course of the firm’s This fall earnings name {that a} “return to OG Facebook” was a part of his key objectives for 2025.
“I think there are a lot of opportunities to make [Facebook] way more culturally influential than it is today,” he advised buyers, including, “I think some of this will kind of get back to how Facebook was originally used back in the day.”
The CEO didn’t say on the time what kind of modifications can be in retailer, however the Buddies tab replace is the primary of many that can roll out this 12 months.
In a weblog put up, the corporate admitted that the social community wanted to return to its roots.
“Over the years, Facebook evolved to meet changing needs and created best-in-class experiences across Groups, Video, Marketplace and more, but the magic of friends has fallen away,” the put up states.
The brand new Buddies tab is on the market via the navigation bar on Fb’s House Feed and might be accessible via the Bookmarks part of the app, the corporate says.
Customers also can choose to pin their Buddies tab to their House Feed to make it much more handy. To take action, click on Settings & Privateness > Settings > Tab bar. You then can select to customise your tab bar and might pin the brand new tab there.
