Figma is increasing its presence in India by organising an area workplace and hiring Indian expertise because it seeks to deepen ties with certainly one of its largest person communities and make a broader push to raised win over builders alongside the designers who already depend on the platform.
Based in 2012 by Dylan Subject and Evan Wallace, Figma broke by way of by providing a browser-based interface at a time when most designers have been nonetheless tied to desktop software program. The strategy was initially met with skepticism, however the platform finally turned a go-to collaboration software for UX and product groups. Now, the corporate is seeking to replicate that trajectory with builders — and sees India as a key market to speed up that evolution.
India has one of many world’s largest developer communities — a bonus already acknowledged by tech giants corresponding to Microsoft, which counts practically 22 million Indian builders on GitHub. Roughly 40% of Figma’s customers globally are builders, and the corporate has been rolling out options geared toward bridging design and engineering workflows. Nevertheless, Figma nonetheless faces a notion problem: many Indian builders proceed to see Figma primarily as a design software reasonably than a platform for end-to-end product creation.
“India has such a large population of developers who might not currently think of Figma as their tool, and that’s the thing that we want to do,” mentioned Abhishek Mathur, VP of Engineering at Figma, in an interview. “A lot of it is being done by the community, but we want to be part of that activity as well — and share our story of enabling developers to be more than just writing code.”
On Wednesday, Figma opened a brand new workplace in Bengaluru, India, as a part of its persevering with growth outdoors the U.S. The San Francisco-headquartered firm already has workplaces in Tokyo, Singapore, London, Paris, Berlin, Sydney, and São Paulo.
Till now, Figma had been supporting customers in India remotely by way of its Singapore crew. The corporate now acknowledges the worth of building an area presence, as its person base and neighborhood exercise within the nation have continued to develop.
“India has always been a global hub of innovation, and particularly, for Figma, international markets are a big part of usage,” Mathur advised TechCrunch.
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As a lot as 85% of Figma’s total utilization is worldwide, and India is its second-largest person base after the U.S., Mathur famous. The corporate mentioned it was serving customers in 85% of India’s 28 official states as of the third quarter of 2025. As of September, greater than 40% of the highest 100 corporations listed on the Bombay Inventory Alternate have been Figma clients, it added.
Figma counts 13 million weekly lively customers worldwide. The corporate didn’t share particular person numbers for India, although Mathur described the nation as “a very large portion” of its base. Its India neighborhood alone contains greater than 25,000 members.
In Might, Figma launched a new vary of AI-powered options designed to increase its software program’s worth past design groups, positioning it in competitors not simply with Adobe and Canva, but additionally with AI coding platforms corresponding to Replit and Lovable. A kind of options, Figma Make, permits customers to generate working net purposes from natural-language prompts and collaborate on each design and code throughout the identical workspace.
Mathur mentioned India has been the biggest marketplace for Figma Make, with customers within the nation producing over 800,000 prototypes thus far.
Figma additionally sees elevated adoption amongst builders in India, significantly for its dev mode, which debuted in 2023 to assist builders shortly translate designs into code.
“The first spectrum of imagination to production is what we are seeing in terms of differences between India and the rest of the globe,” Mathur mentioned. “The usage patterns are similar, but the scale of operations in some of the things is very challenging.”
Figma’s Bengaluru workplace will initially concentrate on strengthening the corporate’s gross sales and advertising and marketing operations within the nation. Its customers in India embrace consumer-facing startups corresponding to CRED, Groww, Fynd, Swiggy, and Zomato, in addition to IT providers giants together with Infosys and TCS and client corporations corresponding to Airtel, CARS24, and Myntra.
In 2024, Figma generated about half of its income from markets outdoors the U.S., and Mathur described India as an “important market” for the corporate, although he didn’t disclose its particular contribution to world income.
India’s person base is already influencing Figma’s product growth. For example, suggestions from its neighborhood in India led the corporate to introduce improved code-export choices that produce higher-quality code — a direct response to requests from Indian customers in search of higher output.
“We want to continue to do events, understand and work with our customers — small to large — and as time progresses, we might add other possibilities as well,” Mathur mentioned.
