All people Scream is sort of upon us. With Florence + The Machine’s new album simply days away, the band is giving followers an inside take a look at the video for the title observe.
Given its themes of religious mysticism, witchcraft, and people horror, the follow-up to 2022’s Dance Fever is appropriately due out on Halloween. Because the lead single and debut music video, “Everybody Scream” set the tone for the venture.
In a brand new Vevo Footnotes featurette, the “Everybody Scream” video is annotated by behind-the-scenes tales from singer-songwriter Florence Welch and director Autumn de Wilde. Welch begins by detailing her staff of collaborators, known as the Indie Avengers: Mark Bowen from IDLES, Mitski, and Aaron Dessner of the Nationwide. She then reveals that she selected the title as a result of she was looking for a phrase that rhymed with Florence + The Machine.
“Mitski came to the studio, and she said, ‘I think this song is about your intimacy with the stage and why people always keep coming back there,’” Welch revealed. “And the song just evolved from there.”
As for the video, it continues a partnership between Welch and de Wilde relationship again to the “Big God” video in 2018. “When I met Autumn it was immediate kinship, immediate love,” Welch mentioned. “We see femininity in the same way. We both see physicality and dance and costume and attention to detail.”
Reciprocating that sentiment, de Wilde mentioned, “Florence’s music is like a cinematic big bang. I don’t try to capture it, it just completely consumes my imagination and then propels me at 100rpm into her new universe. We seem to create together almost as if we are making a movie.”
On this case, that movie entails “a series of mythical characters for Florence and her ‘witch choir’ to face off with,” set in a gothic countryside panorama. They pulled inspiration from sources like It Follows, Rosemary’s Child, Suspiria, As soon as Upon A Time In The West, and The Wicker Man. These and different factoids are positioned alongside exceptional “Everybody Scream” scenes all through the Vevo Footnotes clip.
Store for Florence + The Machine’s music on vinyl or CD now.
