In a gathering of generations, Dr. Dre and Snoop Dogg’s new advert for his or her Nonetheless G.I.N. drink options music legends Frank Sinatra and Sammy Davis Jr. The video is a collaboration between Nonetheless G.I.N.’s artistic company, Rosewood Inventive, director Dave Meyers, and the generative AI firm Metaphysic.
The 90-second advert, titled “Still G.I.N. For Everybody: A Toast Between Legends,” begins with Dre and Snoop getting into an old-school, glamorous nightclub. The digicam then pans to Davis and Sinatra on the bar, who’re impressed by the model of the “new gangsters” on the town. The 4 introduce themselves earlier than Davis asks, “so what’s your pleasure? What are you guys drinking?” In fact, Snoop replies, “Gin,” earlier than Dre provides, “Still G.I.N.” Sinatra enthusiastically orders Nonetheless G.I.N. for the entire membership, and the industrial concludes with a toast.
The Nonetheless G.I.N. staff has shared that they labored with the Sinatra and Davis estates in representing the late stars. “To see Dr. Dre and Snoop Dogg alongside my dad and Sammy Davis Jr. in such a revolutionary way is both thrilling and surreal,” Sinatra’s daughter, Tina Sinatra, instructed Individuals Journal. “It’s a celebration of timeless artistry, breaking barriers, and the enduring legacy of collaboration across generations.”
Nonetheless G.I.N is the second product from the joint partnership between Dre and Snoop, which first launched in February. The identify references Dre’s 2001 single “Still D.R.E.,” which featured Snoop. Their first product additionally had a musical identify; Gin & Juice By Dre and Snoop is the model’s glowing gin-based cocktail.
After they’re not making gin, the duo are at present engaged on Snoop’s upcoming twentieth studio album, Missionary, produced by Dre. The album is about to have a prolonged listing of massive identify collaborators, together with Eminem, Jelly Roll, Sting, 50 Cent, and plenty of extra.
Order Snoop Dogg’s Missionary now.
