Creating company coaching movies for software program is a time-consuming ordeal, particularly should you’re a company with numerous software program licenses. Coaching movies might help get workers up to the mark, however they’re an enormous elevate. They typically take whole groups to supply.
Tel Aviv-based entrepreneur Yoav Einav thought there is likely to be an alternate, cheaper solution to create software program coaching movies. So he teamed up with a pal, Dan Sahar, to attempt to construct it. In 2020, their venture turned a startup: Guidde.
Guidde makes use of AI to robotically create video clips that instruct viewers on easy methods to use totally different functions. It really works by capturing a person’s in-app exercise, after which reworking the recording right into a video with a “storyline.”
Guidde-created movies can optionally characteristic an AI-generated voice in a desired language, background music, and tags that spotlight key facets of a software program app’s performance. Guidde additionally affords primary video enhancing instruments with results akin to movement transitions, body timing adjustment, and cropping.
You is likely to be questioning: Do individuals truly watch coaching movies? It’s a good query. In accordance to a 2019 Kultura survey, 67% of workers admit to not giving in-house coaching movies their full consideration, as an alternative skimming the movies or listening to them whereas doing one thing else.
Einav thinks it’s a two-pronged concern. Usually, he mentioned, coaching movies aren’t very compelling — the manufacturing high quality isn’t significantly excessive. On prime of that, the movies are usually buried in tough-to-navigate interfaces.
That’s why, in latest months, Guidde has dipped a toe into video suggestions, launching a characteristic known as Guidde Broadcast that delivers customized content material to an organization’s workers. Einav described it as a “Netflix for organizations” — a solution to drive software program engagement by offering contextual, “just-in-time” coaching content material inside a person’s workflow.
Guidde is on a gentle constructive development trajectory, in keeping with Einav, having elevated income by 4 instances within the final 12 months. The corporate’s platform now serves over 100,000 customers throughout 2,000 organizations, together with American Eagle Outfitters, Carta, and Nasdaq.
This month, 35-employee Guidde secured $15 million in new funding in a spherical led by Qualcomm Ventures. Bringing the startup’s whole raised to $30 million, the brand new money will likely be used to develop Guidde’s localization instruments, enterprise gross sales and buyer success groups, and international market presence, Einav mentioned.
“We have been able to weather the storm so far, and continue to take a conservative and humble approach to our finances — a strategy that has proven effective so far,” he added. “We believe that the future lies in a solution that seamlessly combines creation and delivery of highly engaging AI-driven and video-first content. Our goal is to lead this emerging category and set the standard for intelligent, immersive content experiences.”
