In a bid to tackle YouTube, TikTok is revamping its desktop platform with the addition of a number of new options. The corporate introduced on Thursday that its web-based expertise includes a new modular structure, refreshed For You feed, a brand new Discover tab, immersive full-screen LIVE gaming streaming, and a floating participant.
The social community’s new internet structure includes a repositioned navigation bar that’s designed to permit for a extra immersive and distraction-free viewing expertise that’s extra in-line with the cellular model of TikTok.
As well as, recreation streamers can now “go live” in portrait or panorama mode. Customers on desktop will see a horizontal view, whereas cellular customers will be capable of merely rotate their telephones to additionally view in horizontal mode. With this variation, TikTok is coming for each Twitch’s and YouTube’s dominance within the recreation streaming market.
TikTok can also be introducing a brand new “Collections” function that lets customers set up their favourite movies into customized classes. The thought behind this function is to make it simpler to search out and revisit saved content material at a later time.
As an illustration, you can group your whole favourite recipe movies into one assortment, whereas organizing your favourite DIY video into one other. The function is just like YouTube’s “Playlists” function that additionally enables you to save movies to revisit them.
Desktop customers can now additionally entry a floating participant completely on Google Chrome. The versatile floating window retains TikTok seen on prime of different home windows, permitting customers to multitask whereas nonetheless watching content material. It’s value noting that it’s been attainable to do that with YouTube movies for fairly a while now.
TikTok has introduced the in-app “Explore” web page to desktop, as properly, permitting customers to view a curated assortment of content material primarily based on their pursuits.
“Our users interact with TikTok in many different ways, which is why we’re excited to introduce these web app updates,” stated Cody Puckett, Product Supervisor at TikTok, in a weblog submit. “By enhancing our desktop capabilities, we aim to bring TikTok’s handheld magic on desktop, providing an engaging experience with greater flexibility so you can enjoy TikTok anytime, anywhere. As TikTok evolves, we remain committed to innovating for our community and ensuring the platform is accessible for all.”
Whereas TikTok is named a mobile-first platform, it is sensible for the corporate to make desktop viewing extra handy for its customers because it continues to problem YouTube, and now Twitch.
TikTok says over a billion individuals worldwide use TikTok for leisure and discovery, and that it’s all the time exploring methods to boost its platform and meet the altering wants of its customers.
