Meta-owned Instagram is copying one more function from TikTok. This time, it’s the flexibility for customers to play a reel at 2x pace by lengthy urgent on the precise or left facet of their display screen.
When TikTok first launched, movies may solely be 15 seconds lengthy. Because the years handed and TikTok rose in recognition, the social community rolled out help for longer movies. With this, TikTok launched the choice for customers to hurry up movies, as that they had been skilled to devour content material extra shortly.
Instagram Reels additionally began off by permitting customers to put up movies that had been solely as much as 15 seconds in size. At the moment, customers can share movies which might be as much as 3 minutes lengthy. Like TikTok, Instagram desires to present customers the choice to look at extra content material shortly with the brand new fast-forward choice.
The flexibility to fast-forward a video will increase the probabilities of a viewer truly reaching the tip of longer movies, particularly because the thought behind Reels is to supply customers fast, bite-sized items of leisure. This may be attributed to considerations that the rise of short-form video content material could also be negatively impacting our consideration spans and talent to concentrate on longer-form content material.
On condition that Instagram Reels is a direct clone of TikTok, it’s not stunning that the platform is borrowing particular options from the short-form video platform. It’s not the primary time Instagram has performed so both, as its Remix function is a duplicate of TikTok’s Duet software.
