Apple is internet hosting its new {hardware} occasion on September 9 at 10 a.m. PT. The corporate is predicted to launch its iPhone 17 lineup, together with updates for the Apple Watch and AirPods.
As all the time, there are numerous rumors circulating, together with greater screens and improved cameras for the iPhone 17 fashions and the introduction of an ultra-thin iPhone Air that would change the Plus mannequin. Extra broadly, Bloomberg’s Mark Gurman reviews that this will likely be the primary of three deliberate years of main iPhone redesigns, with a foldable iPhone coming in 2026.
iPhone 17, 17 Professional, and 17 Professional Max
The iPhone 17 is predicted to get a big makeover to align extra intently with the Professional fashions. It might characteristic a barely bigger 6.3-inch display, which is a rise of 0.2 inches in comparison with the iPhone 16, in addition to a 120 Hz show, a considerable improve from the present 60 Hz. It’s additionally rumored to have a 24-megapixel entrance digital camera.
It might are available new colours: purple and inexperienced.
The Professional’s upgrades will likely be noticeable on the again of the cellphone, rumors recommend. Conceptual renderings present that the three rear cameras could also be organized in an oblong bar that extends from one fringe of the machine to the opposite. The flash, gentle sensor, and microphone could be positioned far to the best aspect. The place the MagSafe charger is, the Apple emblem is alleged to be centered for aesthetic causes.
Notably, the iPhone 17 Professional might change supplies, doubtlessly changing the titanium band across the display with aluminum. This might assist Apple cut back prices in addition to present a lighter really feel.
The iPhone 17 Professional Max is predicted to see fewer upgrades, too, with essentially the most vital change being a barely thicker physique, more likely to accommodate a bigger battery — which might be an enormous win.
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The iPhone 17 is predicted to be priced round $800, and the Professional Max is predicted to have a price ticket of round $1,250. New colours for the Professional fashions doubtlessly embody darkish blue and copper.
The Professional mannequin is predicted to be priced round $1,100. Nonetheless, a latest leak signifies that there will likely be fewer storage choices in comparison with the 16 Professional. Customers might lose the 128GB possibility and can solely have three selections: 256GB, 512GB, or 1TB, down from the standard 4 choices.
Whereas the first focus will likely be on the iPhones themselves, Apple might announce new cellphone circumstances as a bonus. Three weeks earlier than the occasion, a leak confirmed “TechWoven” iPhone Professional 17 circumstances, that includes a better high quality woven materials in comparison with the discontinued “FineWoven” line of material circumstances Apple launched in 2023. The leak additionally reveals that the circumstances might include a crossbody strap.
iPhone Air
Probably the most broadly mentioned rumor is that Apple is perhaps introducing its slimmest cellphone ever, the iPhone Air, which can change the iPhone Plus.
This rumored machine is alleged to have a profile thickness of 5.5 mm, making it about 0.08 inches thinner than present iPhones. It’ll additionally characteristic a 6.6-inch display.
This transfer seems to be Apple’s response to the pattern of slimmer smartphones, following within the footsteps of different firms like Samsung and Huawei. The iPhone Air might doubtlessly outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Moreover, it could pave the best way for Apple’s long-rumored foldable cellphone, predicted to launch in September 2026.
Whereas the skinny design is fashionable, it will include some compromises. Based mostly on the renders we’ve seen, the Air is predicted to have just one rear digital camera lens, in contrast to the Plus, which has two. There are additionally rumors that there is probably not sufficient house for a speaker on the backside, which means the one audio supply might be the entrance earpiece on the prime.
The battery lifetime of the machine is unsure, however some imagine it could be worse than that of earlier fashions as a consequence of its skinny design. Reviews recommend that to compensate, an elective battery case could also be bought individually.
Reviews recommend the machine will likely be priced at $950 and will likely be obtainable in black, silver, and lightweight gold. Nonetheless, a more moderen prediction from JPMorgan suggests the iPhone Air will price round $899 to compensate for the absence of a second digital camera.
Apple Watch Sequence 11, Extremely 3, and SE 3

After a two-year wait, there are numerous rumors surrounding the Apple Watch Extremely 3, suggesting it should endure vital modifications. These might embody quicker charging speeds, 5G assist, and satellite tv for pc connectivity. Moreover, it’s speculated that the watch will characteristic a bigger show.
One of the vital thrilling potential upgrades for each the Extremely 3 and Sequence 11 is the incorporation of blood pressure-monitoring capabilities. This characteristic would notify customers if their blood stress ranges are too excessive or too low. Apple can be contemplating including a sleep apnea characteristic. Nonetheless, based on Bloomberg’s Mark Gurman, the corporate might must delay the discharge of those options for additional tweaks.
Apple lately introduced {that a} redesigned blood oxygen characteristic is rolling out to some Sequence 8, 10, and Extremely watches. This leads us to suppose the Extremely 3 can also get the potential, however the firm didn’t point out if it will be obtainable in watchOS 26 in its announcement.
The third era of Apple Watch SE isn’t anticipated to obtain main updates, other than probably a bigger show. There proceed to be reviews of a plastic model being launched, based on Gurman.
Rumored costs for the watches are $250 for the Apple Watch SE 3, $400 for the Sequence 11, and $800 for the Extremely 3.
AirPods Professional 3

After the discharge of the AirPods Professional 2 in 2022, it’s about time for an improve, and Apple may simply be able to ship. Rumors recommend that the AirPods Professional 3 will characteristic a sleeker design, touch-sensitive controls, smaller earbuds, and a slimmer case. One other rumor claims the pairing button will likely be eliminated, and as an alternative, you contact the case itself.
Moreover, the H3 chip is predicted to boost energetic noise cancellation and adaptive audio.
This story has been up to date to incorporate further rumors.