Apple normally broadcasts its new {hardware} within the fall, and this yr is probably going no completely different. The occasion is reported to be on September 9, and Apple is anticipated to launch its iPhone 17 lineup, together with updates for the Apple Watch and AirPods.
As all the time, there are a lot of rumors circulating, together with greater screens and improved cameras for the iPhone 17 fashions and the introduction of an ultra-thin iPhone Air that might exchange the Plus mannequin.
iPhone 17, 17 Professional, and 17 Professional Max
The iPhone 17 is anticipated to get a big makeover to align extra intently with the Professional fashions. It may function a barely bigger 6.3-inch display screen, which is a rise of 0.2 inch in comparison with the iPhone 16, in addition to a 120Hz show, a considerable improve from the present 60Hz. It’s additionally rumored to have a 24-megapixel entrance digital camera. It may additionally are available new colours: purple and inexperienced.
The Professional’s upgrades will probably be noticeable on the again of the cellphone, rumors counsel. Conceptual renderings present that the three rear cameras could also be organized in an oblong bar that extends from one fringe of the machine to the opposite. The flash, mild sensor, and microphone could be positioned far to the correct aspect. The place the MagSafe charger is, the Apple emblem is claimed to be centered for aesthetic causes.
Notably, the iPhone 17 Professional could swap supplies, probably changing the titanium band across the display screen with aluminum. This might assist Apple cut back prices in addition to present a lighter really feel.
The iPhone 17 Professional Max is anticipated to see fewer upgrades, too, with essentially the most vital change being a barely thicker physique, prone to accommodate a bigger battery — which might be an enormous win.
In response to leaker Immediate Digital, the iPhone 17 is predicted to be priced round $800, and the Professional mannequin may value round $1,050. The Professional Max is anticipated to have a price ticket of $1,250.
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iPhone Air
Probably the most extensively mentioned rumor is that Apple could be introducing its slimmest cellphone ever, the iPhone Air, which can exchange the iPhone Plus.
This rumored machine is claimed to have a profile thickness of 5.5 mm, making it about 0.08 inch thinner than present iPhones. It’ll additionally function a 6.6-inch display screen.
This transfer seems to be Apple’s response to the pattern of slimmer smartphones, following within the footsteps of different firms like Samsung and Huawei. The iPhone Air may probably outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Moreover, it might pave the best way for Apple’s long-rumored foldable cellphone, predicted to launch in September 2026.
Whereas the skinny design is trendy, it will include some compromises. Based mostly on the renders we’ve seen, the Air is anticipated to have just one rear digital camera lens, not like the Plus, which has two. There are additionally rumors that there will not be sufficient area for a speaker on the backside, that means the one audio supply might be the entrance earpiece on the prime.
Experiences counsel the machine will probably be priced at $950 and will probably be out there in black, silver, and lightweight gold.
Apple Watch Collection 11, Extremely 3, and SE 3

After a two-year wait, there are numerous rumors surrounding the Apple Watch Extremely 3, suggesting it should bear vital adjustments. These could embrace sooner charging speeds, 5G help, and satellite tv for pc connectivity. Moreover, it’s speculated that the watch will function a bigger show.
Some of the thrilling potential upgrades for each the Extremely 3 and Collection 11 is the incorporation of blood strain monitoring capabilities. This function would notify customers if their blood strain ranges are too excessive or too low. Apple can be contemplating including a sleep apnea function. Nonetheless, in keeping with Bloomberg’s Mark Gurman, the corporate could have to delay the discharge of those options for additional tweaks.
The third technology of Apple Watch SE isn’t anticipated to obtain main updates, other than presumably a bigger show. There proceed to be experiences of a plastic model being launched, in keeping with Gurman.
Rumored costs for the watches are: $250 for the Apple Watch SE 3, $400 for the Collection 11, and $800 for the Extremely 3.
AirPods Professional 3

After the discharge of the AirPods Professional 2 in 2022, it’s about time for an improve, and Apple would possibly simply be able to ship. Rumors counsel that the AirPods Professional 3 will function a sleeker design, touch-sensitive controls, smaller earbuds, and a slimmer case. Moreover, the H3 chip is anticipated to reinforce energetic noise cancellation and adaptive audio.