Italian Gymnast’s Cheese Sponsorship Is Making Olympics Followers Soften – The Boston Courier

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Italian gymnast Giorgia Villa clearly has unparalleled style in sponsorships.

Although most Olympians are fortunate in the event that they get to advertise sports activities drinks or athletic gear, Villa was as soon as the face of one in every of her nation’s biggest treasures: Parmigiano-Reggiano cheese.

After serving to her workforce take silver in girls’s gymnastic, individuals on the web had been delighted to study that the gymnast was an expert fan of formaggio.

Again in April 2020, Villa launched her savory sponsorship with an Instagram photograph of herself in a leotard hanging out with big wheel of the grateable cheese.

“I am very happy to be part of the great @parmigianoreggiano family,” she wrote of the Italian meals staple, which is legally required to come back from the Italian areas of Parma, Reggio Emilia, Modena, Bologna and Mantua, making it far superior to a generic parmesan.

“Since I was a child I’ve always loved this amazing product, a symbol of excellence and Italian culture, and since today being able to collaborate with them makes me extremely proud and excited to face future challenges,” the caption went on.

Giorgia Villa finishes her routine on the uneven bars on Day 4 of the 2024 Olympic Video games in Paris.

Tom Weller/VOIGT by way of Getty Photos

Different posts confirmed Villa enjoying with snack-sized packages of the cheese or posing with big rounds of Parmigiano-Reggiano. In a single, she hugged a wheel and wrote, “Always together with my best friend @parmigianoreggiano, ready to start again and face new challenges!”

The final time Villa blessed the world with cheese content material was August 2021, nonetheless. Individuals confirmed her partnership with Parmigiano-Reggiano led to 2022.

Although the gymnast now not formally represents Parmigiano-Reggiano, the cheese consortium shared an announcement celebrating Staff Italy’s silver medal on Tuesday.

“The Parmigiano Reggiano Consortium is always thrilled when the Italian team members, especially when so young, achieve such extraordinary results, and has always been sensitive to the world of sports,” the corporate stated in a message to Individuals journal.

The assertion referred to as Parmigiano “essential food in everyone’s diet and, in particular, that of athletes, who find in it a totally natural energy boost.”

Villa and teammates Angela Andreoli, Alice D’Amato, Manila Esposito and Elisa Iorio scooped up second place within the girls’s gymnastics workforce competitors on Tuesday, marking Italy’s first medal within the sport since 1928.

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