Justin Bieber offers followers a glimpse into his recording course of in his new music video for ‘First Place.’ The black-and-white clip, directed by Rory Kramer, reveals the pop star embracing nature in Iceland and getting away from the hectic metropolis life to deal with his music.
All through the video, he and his musical collaborators file ‘First Place’ in a cabin deep throughout the mountains. Throughout his downtime, Bieber enjoys a dip in a scorching tub earlier than doing a chilly plunge, walks alongside a lake, takes within the surroundings whereas sitting on a rooftop, and goes snowboarding.
The tune discusses the ups and downs of a relationship, with Bieber singing, “We get high and we go down again / We go ’round and right back where we been / And the days go by, the nights, they never end / Do it all again.”
One clip reveals Bieber stripping right down to his white boxer briefs to take a nighttime swim, the place he seems to be shivering as he will get out. Bieber cheekily identified the scene, writing within the video’s YouTube caption, “FORGIVE MY CHICKEN LEGS.”
‘First Place’ is the newest single from Bieber’s album Swag, following ‘Daises and ‘Yukon.’ Marking the pop star’s seventh album and his first since 2021’s Justice, he produced the album alongside a staff of collaborators, together with Carter Lang, Dylan Wiggins, Daniel Caesar, Dijon, mk.gee, Daniel Chetrit, Eddie Benjamin, Knox Fortune, and extra.
Visitor options embrace Gunna, Dijon, Lil B, Sexyy Purple, Money Cobain, Eddie Benjamin, and comic Druski. Swag, which was impressed by Bieber’s new experiences as a husband and father, debuted at No. 2 on the Billboard 200 album chart.
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