Lux, the startup behind common professional pictures app Halide and others, is venturing into video with its newest app launch. On Wednesday, the corporate introduced Kino, a brand new video seize app for each skilled and newbie videographers. The official launch comes six months after Lux teased the discharge again in December 2023.
Halide customers have lengthy urged Lux so as to add video help to its common pictures app, however the startup didn’t need to muddle the platform, which is why it’s launching a devoted video app. Provided that Halide, which initially capitalized on the iPhone’s help for RAW pictures to win an Apple Design Award, already has a loyal and notable consumer base, Kino has the potential to succeed as nicely.
With Kino, Lux is aiming to make it simpler for videographers to make use of their iPhones to shoot cinematic video. Lux acknowledges that whereas Kino gained’t be used to shoot the subsequent feature-length movie, the app will assist individuals who need to get extra out of their digital camera. The startup designed the app to be highly effective sufficient for professionals, however not overly intimidating for amateurs.
The app lets customers select their expertise as soon as they get began with the app, which then determines what settings are turned on. Kino options in-app classes and suggestions concerning the fundamentals of video for learners.
Kino’s Immediate Grade characteristic lets customers press report and create cinematic video with a shade preset utilized to their recording. Lux says customers will be capable to seize video with lots much less processing due to Apple’s choice to start out supporting log video encoding with the iPhone 15 Professional and Professional Max.
Lux explains that whereas Apple’s digital camera can shoot log, it’s encoded in Apple ProRes, which ends up in giant information. Kino shoots in HEVC (Excessive Effectivity Video Coding) for a smaller file dimension, and your chosen shade preset is utilized proper to your recording.
Kino additionally options an AutoMotion characteristic that permits you to get a 180-degree shutter angle on footage with out having to mess around with settings, which ends up in cinematic video with the correct quantity of blur, Lux says.
Kino provides skilled photographers full management in computerized mode and guide mode. The app affords options like audio ranges and system notifications, recording format presets, a fast option to inform time left, an RGB waveform, guide focus with focus peaking, a lockable UI and extra.
Lux says Kino will work particularly nicely with the iPhone 15 Professional and Professional Max, since these units can shoot Apple Log. Nevertheless, the corporate says Kino additionally works nice on older iPhones.
Customers can get entry to Kino by way of a one-time fee. The app is launching on Wednesday at a reduced value of $9.99, and shall be priced at $19.99 in a number of days.
