Krafton, South Korea’s gaming large recognized for titles together with PUBG: Battlegrounds and Battlegrounds Cell India (BGMI), has acquired a controlling stake in 12-year-old Indian gaming studio Nautilus Cell for $14 million in an all-cash deal.
On Friday, the South Korean gaming firm confirmed to TechCrunch that it has acquired a “north of 75% stake” in Nautilus, the gaming studio well-liked for its cricket enthusiast-focused Actual Cricket franchise.
The Pune-based studio will proceed to function independently after the deal, which is anticipated to shut by the top of the month, with all its 45 workers remaining on Nautilus’s payroll, Krafton informed TechCrunch.
Based in 2013, Nautilus has garnered tens of millions of downloads for its Actual Cricket franchise, which presently has 5 titles, together with Actual Cricket 24 and Actual Cricket Premier League.
Krafton goals to strengthen Nautilus’s “core competence” in cellular cricket video games — the place demand is excessive in cricket-loving India — by refining its current titles within the brief time period and exploring new genres in the long run, Sean Hyunil Sohn, CEO at Krafton India, mentioned in an interview.
“Our development capability in Nautilus will help Krafton double down on its India gaming strategy, and together, we can probably build more games, more genres, both for the Indian market and global market going forward,” Nautilus CEO Anuj Mankar informed TechCrunch.
The corporate plans to broaden Nautilus’ presence to different geographies over time.
India’s cellular gaming market is rising steadily, pushed by a big base of younger smartphone customers. Cell video games dominate the nation’s total gaming trade by spending, accounting for 77.9% of complete income, per market intelligence agency Niko Companions. The agency additionally estimates that the nation’s cellular gaming income will develop from $640 million in 2023 to $1.1 billion by 2028.
Krafton, which noticed 119.3% year-over-year progress in its internet revenue final yr to roughly $889 million (KRW 1.3 trillion), sees India as a promising and key market to proceed its success. Nonetheless, a lot of the progress from India has to date come from its flagship title for the native viewers, Battlegrounds Cell India (BGMI), which hit its highest-ever gross sales final yr and surpassed 200 million downloads.
The corporate has different titles, together with Bullet Echo India, Street To Valor, and CookieRun. Nonetheless, they haven’t but helped repeat the success story of the battle royale sport, a localized model of PUBG.
The deal may assist Krafton transfer past BGMI and discover new avenues of success, together with cricket and different sports activities video games, to draw new avid gamers.
In 2020, Indian digital leisure and expertise firm JetSynthesys acquired a 100% stake in Nautilus Cell. That was adopted by Krafton’s strategic funding of $5.4 million in 2022.
Sohn informed TechCrunch that whereas Nautilus’ potential was the explanation for the preliminary funding, Krafton discovered its position as a minority stakeholder limiting by way of supporting the studio’s content material improvement. Gaining a controlling stake, he mentioned, would permit for deeper collaboration and larger involvement in core improvement efforts with Nautilus.
“We strongly believe that cricket games have a lot of potential. And we want to work with Nautilus to make the best effort possible to really realize the potential of this market, not just in India, but in other cricket-playing nations and other countries, which are becoming more active in cricket,” mentioned Nihansh Bhat, company lead improvement at Krafton India, informed TechCrunch.
JetSynthesys will stay a “significant minority” investor in Nautilus Cell and can proceed to work with the studio on areas, together with eSports. The corporate has already labored with the studio to assist associate its Actual Cricket sport with cricket groups, together with these related to the Indian Premier League, the world’s most profitable cricket match in India.
“We will, over a long period of time, want to look at, of course, increased revenue, increased user base, improved retention, all the usual things, and hopefully new deals as well,” Bhat mentioned on the query of how Krafton would measure the deal’s success publish its completion.
Till now, Krafton has invested over $200 million in India, excluding the Nautilus Cell.
Krafton’s 20% investments in India have been in gaming and gaming-adjacent firms, although the corporate additionally invested in Indian startups, together with the funds platform Cashfree, audio platform Kuku FM, and influencer advertising platform One Impression. It additionally backed funds, together with gaming-focused Lumikai and IMM Funding’s first India fund.
“We are looking at the opportunity for acquisitions, moderate investments, and even business collaboration with notable players in the country,” Sohn mentioned.
Nautilus will be part of the 14 different sport studios Krafton operates in markets around the globe.
