Few names in modern music have cultivated a model as expansive and impressive as Kygo’s Palm Tree Crew. The “Higher Love” producer’s firm is now making its boldest foray but with the announcement of Palm Tree Seashore Membership at MGM Grand, an opulent day membership and high-profile newcomer to the Las Vegas Strip.
Teaming up with Tao Group Hospitality, the Norwegian DJ and producer’s life-style model will debut its 60,000 square-foot venue simply in time for pool season in Could 2025, in accordance with a press launch shared with EDM.com. Delivering a mix of tropical escapism, world-class leisure and high-end hospitality, the enterprise underscores Kygo’s swelling affect within the enterprise group and broader leisure tradition far past the reaches of his music alone.
Palm Tree Seashore Membership is a lavish addition to town’s storied daylife choices, boasting a saltwater pool, 12 non-public bungalows, 10 cabanas and a sprawling area for over 3,000 friends. Palm Tree Crew co-founder Myles Shear described it a pure development for the Palm Tree Crew, which is quickly increasing its footprint within the sector.
“For the past four years, Palm Tree Crew has been committed to creating unforgettable live music experiences around the world,” Shear said. “As we continue to expand into the hospitality sector, it’s only fitting for Palm Tree Crew to take on the ultimate entertainment spot: Las Vegas.”
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Las Vegas is, after all, no stranger to bold leisure ideas, however Palm Tree Crew’s method represents one thing a novel melding of coastal allure and music tradition that feels as easy because it does aspirational. In bringing their signature “tropical state of mind” to the Strip, Kygo and his crew are betting huge that audiences will embrace a brand new type of day membership expertise.
The model’s Las Vegas debut is simply the most recent milestone for a corporation that has set a really excessive normal for what it means to be a musician-led enterprise. Palm Tree Crew started as a free extension of Kygo’s tropical home aesthetic however has since advanced into an empire spanning stay occasions, a document label, life-style attire and now high-end hospitality. The corporate’s current hospitality ventures embody Miami’s Palm Tree Membership—a renovated waterfront resort and restaurant—and Palm Tree Membership Orlando, a nightlife vacation spot combining coastal eating with curated leisure.
By partnering with Tao Group Hospitality, Palm Tree Crew is aligning itself with an trade titan. With a portfolio of greater than 80 places throughout 4 continents, Tao has lengthy been a pioneer in crafting upscale nightlife and eating experiences. Co-CEO Jason Strauss emphasised the synergy between the 2 manufacturers.
“We constantly innovate and strive to be at the forefront of hospitality,” Strauss stated. “When the prospect of creating a new venue with Kygo, Myles Shear, and their Palm Tree Crew brand presented itself, we jumped at the opportunity to bring a new boutique, festival-style experience to the Las Vegas market for the first time.”
Particulars on ticket gross sales and the membership’s grand opening lineup are anticipated to be introduced early this yr.
