Linktree goes darkish in India — and the corporate is not positive why | TechCrunch

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Linktree, the favored link-in-bio service utilized by thousands and thousands of creators and companies, has been inaccessible in India for a number of days — and its sudden disappearance from the Indian net stays a thriller, even to the Australian startup itself.

Over the previous week, Linktree has been inaccessible in India, with a number of customers elevating the problem on X. Initially, TechCrunch seen that the positioning briefly displayed a message suggesting it had been blocked by the Indian authorities. Later, this was changed by a generic SSL protocol error. The Linktree app has additionally been inaccessible within the nation.

Based in 2016, Linktree grew to become a unicorn in 2022 and surpassed 50 million customers in 2024. India has been the platform’s fifth-largest market by visitors, accounting for 3.5% of its international visits — or about 7.3 million in July, per Similarweb knowledge shared with TechCrunch.

Picture Credit:Jagmeet Singh / TechCrunch

Linktree co-founder and CEO Alex Zaccaria informed TechCrunch that the startup was wanting into the scenario. Nevertheless, the chief didn’t affirm whether or not the startup obtained a communication from Indian authorities on its blockage.

The startup later posted on X that it was conscious of the service outage in India and was “investigating” the problem.

As reported by the Indian every day The Hindu, the outage is just not restricted to a particular web service supplier and seems to have an effect on all main networks.

The U.S. stays Linktree’s high market, with 48.5 million visits, adopted by Indonesia (32.3 million), Brazil (30.8 million), and the U.Ok. (9.4 million), Similarweb knowledge reveals.

India’s IT and telecom ministries didn’t reply to emails despatched over the weekend.

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