Meta AI’s app downloads and each day customers spiked after launch of ‘Vibes’ AI video feed | TechCrunch

New knowledge signifies that use of Meta AI’s cellular app for iOS and Android has seen a major improve. Based on a brand new evaluation from market intelligence supplier Similarweb, the app’s each day energetic customers throughout each platforms jumped to 2.7 million as of October 17, up from round 775,000 simply 4 weeks in the past. As well as, Meta AI’s app installs are additionally up, reaching 300,000 new downloads per day, in contrast with underneath 200,000 each day downloads just a few weeks in the past.

For comparability, Meta AI’s app had simply 4,000 each day downloads a 12 months in the past, on October 17, 2024.

The agency says it haven’t seen any significant correlation in both search or promoting estimates, however notes Meta could possibly be operating Fb or Instagram promotions that wouldn’t be captured in its mannequin.

Nonetheless, there’s additionally one other doable rationalization for the sharp rise: the launch of Meta’s new Vibes feed in September, which launched short-form AI-generated movies to the Meta AI cellular app.

Meta AI launched the Vibes feed on September 25, which correlates with the sharp improve within the app’s each day energetic customers on iOS and Android, as seen within the chart beneath.

Not too long ago, OpenAI’s video generator Sora drew headlines as its app reached the highest of the App Retailer when customers rushed to attempt the brand new expertise. Nonetheless, Meta AI might have beneffited from this launch, as properly. Whereas Similarweb says its knowledge doesn’t show trigger and impact, it’s possilbe that the eye to Sora drove some individuals to attempt Meta AI, with the intention to examine the 2 experiences.

One other possibilty is that Meta could possibly be benefitting from Sora’s invite-only standing. That’s, those that couldn’t check out the OpenAI app might have seemed for an alternative choice to experiment with. This could be an attention-grabbing rationalization, too, because it means that OpenAI’s determination to gatekeep Sora might have immediately boosted its rivals.

As of October 17, Meta AI’s app had seen a 15.58% improve in each day energetic customers worldwide, whereas ChatGPT, Grok, and Perplexity noticed declines of three.51%, 7.35%, and a couple of.29%, respectively.