Brynn Putnam, the founder behind the linked health startup Mirror, is again with a brand new startup: a tech-powered gaming console that mixes the very best of board video games and video video games, known as Board.
After promoting Mirror to Lululemon for $500 million in 2020, Putnam returned to entrepreneurship to create a completely new product, which she unveiled Tuesday for the primary time on the TechCrunch Disrupt 2025 convention in San Francisco.
Like Mirror, Board faucets into parts of the true world and the digital one.
The machine provides a gaming platform, designed for family and friends to assemble round, like a board sport. Nevertheless, the sport board itself is a display screen that acknowledges touches, gestures, in addition to bodily objects.
This 24-inch display screen is housed in a wood-finish body. This measurement permits 4 to 6 folks to take a seat round enjoying video games, the founder mentioned.
At launch, the $500 product comes with 12 launch video games and 50 sport items.
Over time, Putnam mentioned AI shall be used to customise the machine to the consumer.
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“We’re really excited about the long-term power of AI to personalize the experiences on the device. So you can imagine vision and voice inputs, storylines that are adaptive, dynamic environments, accessibility features — like translation and voice-to-text,” she mentioned. “Over time, AI really makes anyone able to create on board. So Board becomes more than a game console. It becomes a place for creative self-expression.”
To create the primary video games, the startup’s inner sport studio partnered with exterior builders. However the longer-term plan is for extra builders to construct for the platform sooner or later. The corporate additionally plans to supply an app retailer the place others will be capable to carry their very own experiences to Board.
Board is backed by Lerer Hippeau, the VC agency that led Mirror’s $3 million seed spherical, in addition to First Spherical and Field Group. So far, it’s raised $15 million and is elevating a Collection A.
Requested how she landed on gaming for her subsequent concept, Putnam replied, “I think that play is just universal … With fitness, not everyone loves working out, and not everyone loves working out at home, but play really unites us. It’s sort of this universal language that connects us and brings us together,” she mentioned.
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