The 2025 NBA Playoffs offered by Google will probably be full of eye-popping moments too good to skip, and with the postseason kicking off tonight, the league has commissioned a promotional technique with that fixed stream of highlights in thoughts. The “Don’t Miss A Thing” marketing campaign has launched with a brand new spot crammed with stars, set to “I Don’t Want to Miss a Thing,” the chart-topping smash from Rock & Roll Corridor of Famers Aerosmith.
The marketing campaign, which is now streaming on @NBA social platforms and on the NBA App, is constructed across the idea that everywhere in the map, in properties, companies, and all over the place else, the world stops to observe when the Playoffs are on. It options NBA All-Stars Nikola Jokić (Denver Nuggets), Jayson Tatum (Boston Celtics), Shai Gilgeous-Alexander (Oklahoma Metropolis Thunder), Donovan Mitchell (Cleveland Cavaliers), and Karl-Anthony Cities (New York Knicks) in addition to an array of superstar followers.
Within the “Don’t Miss A Thing” spot, recording artist Shaboozey tunes in from the studio, actor Rob Lowe watches from the consolation of his sofa, Professional Soccer Corridor of Famer Jerry Rice takes within the motion whereas figuring out, and world influencer Khaby Lame catches the sport from a restaurant. Different superstar cameos embrace Grammy-winning singer-songwriter Sheila E., Uruguayan musician and creator Fede Vigevani, and Chinese language actor and singer Dylan Wang.
“We have a long history with the NBA, cheering for our hometown Celtics throughout the years,” Aerosmith’s Steven Tyler and Joe Perry stated. “We have shared that electrifying moment walking into TD Garden and feeling the love and energy of the crowd. We wish all the teams the best and we are thrilled that our song is part of this year’s Playoffs.”
The “Don’t Miss A Thing” marketing campaign will get its TV premiere tonight with the beginning of the 2025 SoFi NBA Play-In Match, by which groups that completed seventh by way of tenth in every convention struggle for his or her place within the Playoffs. First, the Atlanta Hawks will probably be in Orlando taking up the Magic at 7:30 p.m. ET. Then the Memphis Grizzlies will go to the Golden State Warriors at 10 p.m. ET.
“I Don’t Want to Miss a Thing” is the largest chart hit of Aerosmith’s profession. After its launch in 1998 together with the hit film Armageddon — which starred Tyler’s daughter, Liv Tyler — the facility ballad debuted at No. 1 on the Billboard Scorching 100, marking the band’s first go to to the highest of the singles chart.
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