There’s no scarcity of APIs, fashions, or hype within the present AI ecosystem. However for early-stage founders, the true query is: How do I flip this firepower right into a product that truly works…and sells?
That’s the place Hao Sang, from OpenAI’s Startups Go-to-Market workforce, is available in. At TechCrunch Periods: AI subsequent week — June 5 at Zellerbach Corridor in Berkeley, California — he’ll unpack what it takes to construct a sturdy AI engine inside a startup, from early integrations to responsibly scaling on frontier fashions.
Sang works immediately with founders who’re within the trenches, serving to them translate foundational tech into sensible worth. At OpenAI, his focus is on extra than simply technical elevate — he’s serving to firms assume by structure, monetization, and product-market slot in a panorama the place these issues shift rapidly. Earlier than becoming a member of OpenAI, Sang helped fintech founders develop at Stripe and held early GTM roles at OpenPhone and Slack. That blend of deep tech and go-to-market fluency provides him a uncommon lens into what separates noise from traction.
In his session, Sang will stroll by patterns he’s seeing throughout high AI startups: the place they’re discovering leverage, how they’re desirous about value versus efficiency, and what errors are likely to floor when groups transfer too quick with out a robust technical or distribution base. Anticipate insights not simply on the way to use OpenAI’s platform, however on the way to assume critically about the place AI belongs in your product stack within the first place.
For founders, this can be a probability to listen to from somebody who has visibility throughout the panorama — and the scars from advising actual builders. His discuss is particularly well timed as startups race to maneuver past easy wrappers and into differentiated, agent-powered techniques.
This session is a part of a packed day that includes leaders from Google Cloud, Anthropic, Cohere, OpenAI, and plenty of extra. We’ll dive deep into startup technique, infrastructure, and next-gen instruments which can be actively reshaping how merchandise are constructed and funded.
Register now, save large, and dive into AI’s core
Ticket financial savings of $300+ can be found now — and for a restricted time, you will get 50% off a second ticket to deliver your co-founder or technical lead. In case you’re severe about constructing with AI, that is the room you wish to be in.
Lock in your spot at TechCrunch Periods: AI — earlier than everybody else begins constructing what you’re nonetheless desirous about.
