Patreon introduces a gifting function and different creator instruments | TechCrunch


Patreon, the paid membership platform for creators, introduced Tuesday the discharge of recent options designed to assist creators monetize their non-paying followers and faucet into new income streams. This consists of the flexibility to promote particular person posts, a gifting function for creators to present limited-time subscriptions to followers, and promotional instruments for sharing clips on social media.  

The brand new options mirror Patreon’s ongoing efforts to broaden past its function as a monetization platform. Final 12 months, Patreon launched free membership choices, enabling followers to observe their favourite influencers with out having to decide to a month-to-month subscription. The corporate revealed in in the present day’s weblog submit that the transfer has already seen greater than 30 million sign-ups.

Now, Patreon is introducing one-time purchases for content material like posts and collections, so followers can entry paywalled content material with out paying for a membership. The corporate beforehand allowed one-time purchases for varied digital merchandise, corresponding to movies, podcast episodes and pictures. 

Picture Credit: Patreon

The platform can also be testing a gifting providing that lets creators give limited-time subscriptions to followers. As an example, influencers can ship somebody a one-month membership as a present for being a loyal follower.

Moreover, Patreon is enhancing communication by opening up neighborhood chat sections to each free and paid members, in addition to introducing options like a countdown clock and a reside chat function to advertise new and upcoming content material. There can even be a brand new device for auto-generating audio and video clips of Patreon posts to make use of as teasers on social media platforms. 

All of those new options will change into accessible within the coming months, the corporate stated.

Up to date 6/25/24 at 12:52 p.m. ET with correction to the assertion that followers can present subscriptions to their pals. The device solely permits creators to present memberships to followers.

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