After teaming up with Google on agentic commerce final month, funds large PayPal introduced Tuesday it’s including new options to its PayPal Honey browser extension. The options will present AI chatbot customers, who’re researching objects they need to buy, Honey’s product suggestions, pricing, and entry to offers.
When customers ask their most popular AI chatbot a shopping-related query, PayPal Honey’s extension will show hyperlinks to the merchandise the AI chatbot recommends, together with real-time pricing, service provider choices, and gives, PayPal says. The system can even establish when the AI’s personal suggestions might have unnoticed main retailers and floor these further choices to the patron.
The options are designed to assist customers higher examine pricing and enhance service provider gross sales via the addition of personalised gives, PayPal notes.
The agentic buying integrations are designed to be AI agnostic, PayPal informed TechCrunch, however will initially work with OpenAI’s ChatGPT with extra to comply with.
The corporate says the brand new options are a part of its broader rollout of agentic commerce initiatives, which embrace the Google partnership, an agentic commerce providing, a distant MCP server, Agent Toolkit, in addition to different, smaller offers — like a proposal to use Perplexity’s premium service for a 12 months without spending a dime, and free entry to its new Comet browser.
In fact, the AI suppliers themselves will likely be a competitor for merchandise like Honey, as they transfer into making product suggestions and connecting customers with retailers straight. For example, simply yesterday OpenAI introduced a plan to tackle Amazon and Google with its personal agentic buying system, which incorporates an “Instant Checkout” function.
Whereas OpenAI’s system initially solely helps Etsy with plans for Shopify retailers “soon,” it’s a sign of what’s to return within the AI period. As an alternative of shopping the online or Amazon when searching for merchandise and proposals, customers might begin their buying analysis in an AI chatbot, as a substitute of simply shopping the online, the place Honey beforehand had traction, necessitating new merchandise like this.
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The AI options are launching after fairly a little bit of dangerous press for Honey. A YouTuber accused the corporate of stealing cash from influencers by taking credit score for gross sales that creators had pushed. The revelation has even led to some lawsuits over the matter.
